What programs does RDA have that support the Black community and uplift Black-owned businesses?
While RDA continues to operate a traditional Main Street program within our downtown Historic River District, we also realize that many other neighborhoods and historic districts in the city deserve to be preserved and to benefit from reinvestment programs. As such, we have begun to work outside our district in an adjacent commercial corridor, the North Main District. This work has ranged from providing holiday décor and branding to working with the Urban Land Institute on small area planning, advocating for the city to revitalize buildings, and supporting grant programs and ribbon cuttings for North Main District Businesses. Local youth are also engaged in planning for the future of the district. The work can be messy, and the way forward is not always clear-cut, but it is one way for our organization to be of the highest and best use to the community.
As part of this work, we have also created the True North Speaker Series, which brings public recognition to Black female leaders in our community who have links to the North Main district. This is one avenue to overcome perceptions and biases that may exist for residents who grew up there or live in the district; instead of hoping or waiting for people to come to the North Main District, video and television bring these stories to the community in a very proactive and accessible way.
We also consider history, access, culture, and traditions when designing promotions, events, advertising, communications, programs, and services to ensure that we are a welcoming and thriving place where everyone has agency.
Why is it important for Main Streets to recognize and share difficult histories? How does RDA approach this work?
You cannot expect people to buy into the future if you are unwilling to recognize the past.
We infuse history into our work in many ways, from participating in Virginia Main Street storytelling initiatives to our entry and winning campaign for the 2018 Vote Your Main Street competition to receive grant funding to revitalize a historic building in the former Black Wall Street district (where our offices are currently housed). We also ensure that our board reflects our community and that new programs are built thoughtfully to overcome barriers to participation.
Ultimately, Main Street organizations need to recognize the positive and negative impacts their work has — not only downtown but across the entire community. We were vocal from the very start of our downtown redevelopment that while the work of revitalization started downtown, it would not end there. I am very proud that our organization keeps that commitment by expanding our work into additional districts. Only by working together will we find even more ways to build bridges to connection, communication, and opportunities for everyone who wants to live, work, play, and invest in the region.