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Community Spotlight: The Women Leading the Way Campaign in Brooksville Main Street
March is Women’s History Month! Join us in this monthly celebration by sharing stories of the women who have impacted your commercial district and amplifying the women who are making history today. Get started today by downloading our sample social media graphics. Learn more about one Main Street program’s initiative celebrating women’s history below, and be sure to tag us in your initiatives using #WeAreMainStreet.
Brooksville Main Street’s Women Leading the Way Campaign celebrated the legacy of the trailblazing women who made history in their community. Debuting last fall as a part of their county-wide Founders Week celebration, this campaign featured 43 stories of important women – past and present – in Hernando County, Florida. Photos and newspaper clippings of these women’s stories were designed into posters, which were then printed out and hung in storefronts throughout downtown. Visitors were encouraged to walk the district and find them all.
When asked how this project came to fruition, Executive Director of Brooksville Main Street Natalie Kahler explained that, despite their enormous accomplishments, women had been excluded from local county history books. “I had taken out a book that was published in 1976,” shared Natalie. “It was this [thick] book of Hernando County history, and there was not a single woman listed in the index.”
The range of eras and professions of the women highlighted in the Women Leading the Way Campaign was vast. Founders, small business owners, activists, and teachers from across the decades since Hernando County’s founding were featured beside each other. The campaign also highlighted the first women to serve in various public office roles in Hernando County and Florida at large, such as the first woman mayor in the state of Florida (Lena Culver Hawkins), the first women to serve on the Hernando State Bank’s Board of Directors (Mary Alice Hale McKethan), and the first woman to serve as the Hernando County Registrar and Supervisor of Elections (Ada Cooper Law).
At the heart of the campaign was a celebration of the lasting impact the highlighted women had had on the Brooksville Main Street community. One such woman was Margaret Rogers Ghiotto. Born in 1916, Ghiotto was an all-around downtown difference-maker. An active member of the community, Ghiotto planted hundreds of trees in Brooksville in an effort to beautify the downtown and renovated a dozen historic homes in the area. She also founded Rogers’ Christmas House, an iconic small business in the commercial district. So great was her impact that Ghiotto was awarded the Chamber of Commerce Citizen of the Year and named the Great Brooksvillian of 2003. Today, the City’s beautification award is named after her.
Ghiotto passed in 2006, but the seeds of her legacy literally bloom in downtown Brooksville. Said the Main Street program of her impact, “Before the internet, she found ways to showcase Brooksville and reach travelers worldwide. One of her major accomplishments was making Brooksville a Christmas destination. As Main Street, we have continued this effort and hope to introduce more and more families to our beloved Brooksville not just at Christmas, but every day of the year.”
Ghiotto is just one of the 43 incredible women whose stories were told in the storefront windows of the commercial district. Each woman uniquely impacted the evolution of Brooksville’s community and downtown district, and thanks to the Main Street program, each woman’s legacy had a chance to be celebrated.
Main Street America is pleased to announce the launch of a $1.8 million sub-grant program as part of our partnership with the U.S. Department of Transportation's (USDOT) Thriving Communities Program.
It is important to make sure that the growth of your community does not result in displacement or marginalization. Putting equity at the core of your transformation strategy helps you work towards measures of success that benefit everyone.
MSA President and CEO Erin Barnes explores how a holiday market in a public park brought a new focus on growing humanitarian needs in downtown city centers.
Learn how Main Street America's work with the DOT's Thriving Communities Program is supporting transformative efforts with community partners like the Shoalwater Bay Indian Tribe.
May is Jewish American Heritage Month! We collected ideas and resources to help you explore Jewish American history on your community and work toward a more inclusive Main Street.
At Fort Vancouver in Vancouver, Washington, Native Hawaiians played a critical role in the success of the Hudson Bay Company. Today, Vancouver’s Hawaiian history and heritage plays a crucial role in efforts to reenergize the city’s historic downtown.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
The Environmental Protection Agency (EPA) announced $20B in federal Greenhouse Gas Reduction Fund (GGRF) awards distributed to eight national non-profit consortiums. Main Street America looks forward to partnership and engagement with awardees and local programs to identify projects and expand impact throughout our network.
Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.
In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.
In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.
Every year, H2BE holds their Juneteenth Mobility Stroll and Roll in Dearborn, MI, which celebrates Black Americans and improves local connections. Learn more about the event and why Juneteenth is important to this community.
Do you want to support the next generation of Main Street leadership! Start a youth board! Learn how Historic Downtown Clinton set theirs up and how your organization can benefit from one.
The Main Street Movement is a proud ally of the LGBTQ+ community. We spoke to Main Street leaders about how they support the LGBTQ+ community during Pride and beyond.
On May 9, the National Trust for Historic Preservation released its list of America’s 11 Most Endangered Historic Places for 2023 which included a cultural district located within a designated Main Street America community.
The annual Cinco de Mayo Parade and Fiesta in the Mexicantown Main Street district offers a great example of collaborative partnerships that honor the community’s cultural heritage and support local businesses through events.
Meet Kavi, the first Indian American Girl of the Year doll and a (fictional) resident of 2023 Great American Main Street Award winner Metuchen, New Jersey!
Community Development Block Grants are powerful tools for Main Street programs. Learn more about how CDBG's can be applied to our work and how you can advocate for the program
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.
Anette Landeros, President and CEO of Fort Worth Hispanic Chamber of Commerce, shares the importance of supporting Hispanic business owners and communities.
#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.
We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.
Stockbridge Main Street has made significant strides in exploring and sharing the story of Martin Luther King, father of civil rights hero Martin Luther King Jr.
Juneteenth is the anniversary of the final emancipation of enslaved people in the US. Here are five examples of examples of community celebrations from Main Streets across the network.
Oklahoma is home to the headquarters of nearly 40 federally recognized Native American tribes, and many of their offices, cultural sites, and museums are located close to or within Main Street districts.
Kendall Whittier is one of the most diverse neighborhoods in an ever-diversifying Tulsa. Learn how they are making efforts to engage their large Hispanic community.
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.
Main Street communities across the nation are celebrating Juneteenth, the oldest national commemoration of the ending of slavery in America and the nation’s newest federal holiday!
From small business owners to public artists to local leaders, join us this month to amplify the impact of the LGBTQ+ community in your Main Street district.
For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.
In remembrance and in honor of Dr. Marin Luther King Jr., over 900 streets in the United States were named after him. Many are located predominantly in African American communities.
Downtown SLO has kept the magic of their holiday lights installation alive by evolving their winter wonderland into a dual celebration of Valentine’s Day and Lunar New Year, or Chinese New Year.
Main Street programs around the Network have created engaging and COVID-safe ways to honor and celebrate the histories and lives of Black Americans in their commercial districts.
Learn how the Allapattah Collaborative in Miami, Florida, implements a range of initiatives to expand equitable development and ensure current businesses can not only remain in the corridor but also flourish.
Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.
Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them.
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.
The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.
History and architecture play an active role in educating and immersing the next generation of preservationists in Le Mars. From museum visits, scavenger hunts, to "show and tell," involving the youth and senior communities is a priority for this Main Street.
From walkability and transportation connectivity, to access to nature and availability of fresh food, place is inextricably linked to achieving positive health outcomes in rural America.
Main Street America is committed to helping build inclusive communities. Homelessness is an increasingly important issue facing Main Street communities big and small, urban and rural.
To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.