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Marion, Iowa © Tasha Sams
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Part I discussed nine factors and tools that helped minimize displacement of low and moderate income African American residents in the neighborhood served by Shaw Main Streets in Washington, D.C.
There has not been the type of widespread displacement of low and moderate income people of color during Shaw’s revitalization that has been seen in other neighborhoods and cities. Significant efforts on the part of elected officials, nonprofits, and others, and nine factors and tools—empty lots for new projects, affordability requirements on public land, planned unit developments, tenant protection laws, property tax caps, housing vouchers, historic district designation, and the commitment of nonprofit and faith-based property owners to stay in the neighborhood—made this possible.
There has, however, been a decrease in the percentage of the neighborhood’s overall African American population. In 1990, parts of the neighborhood had over 65% African American residents. These same areas dropped to just over 51% in the 2010 census, paralleling the city’s overall change in demographics. This has primarily been due to an increase in total population resulting from an influx of residents moving into new apartment buildings and condominiums, and new owners of single family homes sold by longtime African American owners who took advantage of once-in-a-lifetime wealth creation opportunities; homes originally purchased for less than $25,000 were sold unrenovated for $500,000. At the same time, residents of rooming houses were displaced when the houses they lived in were sold for conversion into single family homes or multi-family condos.
Gentrification doesn’t only affect housing. Business owners in commercial districts in the midst of transformation often struggle to stay in place as rents increase dramatically. Property owners all too often decide to charge more for rent than the current tenants have been paying, or can afford.
If at all possible, business owners should buy a building—either one they already occupy or one they can move into—before revitalization begins. Building ownership allows business owners to control one of their biggest costs—rent. Further, should a business not prove sustainable in the long run, its owners have a major asset that they can lease to another business, or sell. In Shaw, several longtime business owners ultimately sold their real estate to a major developer for a large profit; one family received $15 million for their properties.
There can be opportunities to mitigate the impact of substantial rent increases on existing businesses when buildings are constructed on public land, or as part of planned unit developments, with below market rents. Below market rents are just that—rent that is offered at a price below the going market rate in the area.
Wanda Henderson, owner of Wanda’s on 7th, was able to return after construction to an upgraded retail space instead of being displaced by new development; Wanda’s on 7th under construction. Photos by Alexander M. Padro, Courtesy Shaw Main Streets
In 2003, Wanda’s Hair Studio, owned by Wanda Henderson, was displaced from retail space just outside Shaw Main Streets’ service area. At that time, Henderson chose to move the salon into a storefront in Shaw at 1851 7th Street, NW, because of its proximity to Howard University campus’ 10,000 students and faculty, as well as to the Metro subway station entrance also located on the block. In 2010, Henderson’s landlord advised her that he was planning to sell his building to a developer to incorporate into a large mixed use project. Henderson, who is African American, explored the opportunity of purchasing the building using a Small Business Administration (SBA) 504 loan, which provides financing at below market rates, but ultimately decided not to move forward. However, since part of the proposed development was to be built on land owned by the District of Columbia, a provision for the inclusion of below market rate retail space for neighborhood businesses was included in the deal awarding the developer the rights to the property.
With legal and technical assistance, Henderson was able to become the only business on the block prior to construction of the new project to return once it was completed. The developer agreed to provide financial assistance for Henderson to temporarily relocate her business to a space nearby during construction, including building out and furnishing the temporary space. They also provided tenant improvement credit that assisted with the cost of building out her space in the new development. Henderson’s business also qualified for a small business capital improvement grant from the District of Columbia, providing an additional $85,000 for her build-out costs, and a $5,000 marketing grant from Shaw Main Streets to help leverage the city funding. What’s more, Henderson received below market rate rent for the first five years of her new lease for the salon.
Renamed Wanda’s on 7th, Henderson’s salon and barber shop opened in 2014 in a larger, more efficient space. The salon now offers a wider array of services for the expanded customer base that has resulted from new offices and new residences in the neighborhood where Henderson has lived and worked all her 59 years. And Henderson and her business were featured in a citywide transit advertising campaign highlighting Shaw businesses.
Wanda’s on 7th’s new space, on the site of the previous salon. Photo by Alexander M. Padro, Courtesy Shaw Main Streets
Washington, D. C. Mayor Vincent C. Gray cut the ribbon for Wanda Henderson’s new salon in June 2014. Photo by Pleasant P. Mann, Courtesy Shaw Main Streets
Not all of the factors that allowed Shaw Main Streets to spearhead the commercial revitalization and historic preservation efforts resulting in the neighborhood’s remarkable renaissance without the displacement that often accompanies gentrification are present in other urban environments poised for transition. But some of the same tools used in Shaw can be applied elsewhere to reduce the adverse impact of revitalization on economically vulnerable populations. Just like a diversity of businesses helps create a more vibrant business district, economic, ethnic, and cultural diversity are important assets that help to create a healthy and vibrant community. This diversity can be maintained when Main Street organizations make a commitment to preserving their diverse populations as they transform underperforming historic business corridors.
Main Street America is pleased to announce the launch of a $1.8 million sub-grant program as part of our partnership with the U.S. Department of Transportation's (USDOT) Thriving Communities Program.
Beloit, Kansas © Shane Hampton
Erin Barnes spoke to Frances Jo Hamilton at Heritage Ohio about the importance of stepping up for our communities.
It is important to make sure that the growth of your community does not result in displacement or marginalization. Putting equity at the core of your transformation strategy helps you work towards measures of success that benefit everyone.
Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.
MSA President and CEO Erin Barnes explores how a holiday market in a public park brought a new focus on growing humanitarian needs in downtown city centers.
Learn how Main Street America's work with the DOT's Thriving Communities Program is supporting transformative efforts with community partners like the Shoalwater Bay Indian Tribe.
Learn how Pikeville Pride partners with Pikeville Main Street to fostering a welcoming and inclusive community in their rural Kentucky town.
May is Jewish American Heritage Month! We collected ideas and resources to help you explore Jewish American history on your community and work toward a more inclusive Main Street.
At Fort Vancouver in Vancouver, Washington, Native Hawaiians played a critical role in the success of the Hudson Bay Company. Today, Vancouver’s Hawaiian history and heritage plays a crucial role in efforts to reenergize the city’s historic downtown.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
The Environmental Protection Agency (EPA) announced $20B in federal Greenhouse Gas Reduction Fund (GGRF) awards distributed to eight national non-profit consortiums. Main Street America looks forward to partnership and engagement with awardees and local programs to identify projects and expand impact throughout our network.
Hillsboro, Oregon © Alicia Gallo
Main Street America Program Officer encourages communities to advance equity for women to grow a more inclusive Movement.
Learn how this Louisiana town has used an accessibility-first approach to build a welcoming and inclusive community.
Downtown Ruston, Louisiana. Photo by Henry McCoy.
Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.
In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.
Learn how Main Street Now 2024 host city Birmingham, Alabama, is deepening their commitment to creating a welcoming and inclusive environment.
© Mayor Randall Woodfin
In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.
Learn how micromobility can increase access, equity, and inclusion in your Main Street with examples from local programs across the network.
Learn how Albany, Georgia, recognizes their civil rights legacy and supports the African American community today.
Celebrate this traditional Mexican holiday with Gardnerville, Nevada.
Gardnerville, NV © Main Street Gardnerville
Tasha Sams shared their experiences at this unique Appalachian cultural festival.
Learn how this community in Oklahoma celebrated Dia de la Independencia with a big festival.
Tulsa, OK © Kendall Whittier Main Street
Learn how Rio Grande City is building a welcoming and inclusive city for both Mexicans and Americans.
Rio Grande City, TX © Rio Grande City
Learn how the Little Santo Domingo neighborhood of Miami is working with the Truist Foundation to strengthen pathways to small business ownership.
© Allapattah CDC
Learn how this Massachusetts community uses their farmer's market to increase access to fresh food.
Every year, H2BE holds their Juneteenth Mobility Stroll and Roll in Dearborn, MI, which celebrates Black Americans and improves local connections. Learn more about the event and why Juneteenth is important to this community.
Dearborn, MI © H2BE
Do you want to support the next generation of Main Street leadership! Start a youth board! Learn how Historic Downtown Clinton set theirs up and how your organization can benefit from one.
The Main Street Movement is a proud ally of the LGBTQ+ community. We spoke to Main Street leaders about how they support the LGBTQ+ community during Pride and beyond.
Steps you can take to engage your local Jewish community and make your Main Street feel welcoming for individual Jewish locals or visitors.
On May 9, the National Trust for Historic Preservation released its list of America’s 11 Most Endangered Historic Places for 2023 which included a cultural district located within a designated Main Street America community.
Miami, FL © NTHP
The annual Cinco de Mayo Parade and Fiesta in the Mexicantown Main Street district offers a great example of collaborative partnerships that honor the community’s cultural heritage and support local businesses through events.
Meet Kavi, the first Indian American Girl of the Year doll and a (fictional) resident of 2023 Great American Main Street Award winner Metuchen, New Jersey!
Metuchen, NJ © Lauren Beischer Photography
Community Development Block Grants are powerful tools for Main Street programs. Learn more about how CDBG's can be applied to our work and how you can advocate for the program
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
We spoke to Debbie Ho, Executive Director at Chinatown Main Street, to learn about the history of women in Boston Chinatown.
Boston, MA © Kyle Klein
Meet the newest recipients of this grant program to build stronger, more prosperous small towns and rural communities
Learn the unique history of Folsom, New Mexico, and how they are working with New Mexico MainStreet today.
Learn how this community is honoring Martin Luther King Jr. and telling the stories of Black leaders in their community.
Dublin, GA © Visit Dublin GA
Learn about the City of Boston’s efforts to invest in economic equity.
Downtown Sheridan Association partners with the Crow Tribe to host the annual First People’s Pow Wow event during the WYO Rodeo Week.
We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.
Wixom, MI © Carissa Serylo
Storytelling is a critical part of the placemaking work that we do in Main Street districts. But are we sharing every story equally?
Jonesborough, TN © Jay Huron
Main Street Franklin is leading the way in showing how women business owners can be a powerful force for change in their communities.
Anette Landeros, President and CEO of Fort Worth Hispanic Chamber of Commerce, shares the importance of supporting Hispanic business owners and communities.
#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.
We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.
Camden, AR © Kimberly Moore Davis
June is Pride Month. Learn how Erie, PA, Emporia, KS, Frederick, MD, Macon, GA, and Billings, MT, celebrated the LGBTQ+ community.
Erie, PA © Dave Tamulonis
Stockbridge Main Street has made significant strides in exploring and sharing the story of Martin Luther King, father of civil rights hero Martin Luther King Jr.
Stockbridge, GA © Stockbridge Main Street
Juneteenth is the anniversary of the final emancipation of enslaved people in the US. Here are five examples of examples of community celebrations from Main Streets across the network.
Charles Town, WV © Elizabeth Ricketts
Learn how Downtown Florence has partnered with local Francis Marion University to provide opportunities for both students and local small businesses.
Learn about The Bottom, a historic African-American community in Thomasville, Georgia, and efforts to preserve it's history and share it's story.
Thomasville, GA © City of Thomasville
Learn how four Main Street communities celebrated Black History Month.
Oklahoma is home to the headquarters of nearly 40 federally recognized Native American tribes, and many of their offices, cultural sites, and museums are located close to or within Main Street districts.
El Reno, OK © El Reno Main Street
Kendall Whittier is one of the most diverse neighborhoods in an ever-diversifying Tulsa. Learn how they are making efforts to engage their large Hispanic community.
Tulsa, OK © Kendall Whittier Main Street
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
Memphis, TN © Four Way
Heart of Biddeford shares the strategies they developed to support Black-owned businesses in their community.
Biddeford, ME © Heart of Biddeford
This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.
Tulsa, OK © Dr. Tiffany Crutcher
Main Street communities across the nation are celebrating Juneteenth, the oldest national commemoration of the ending of slavery in America and the nation’s newest federal holiday!
Learn about the various programs and initiatives that Fremont is using to promote inclusive economic development.
Fremont, CA © Fremont Economic Development
From small business owners to public artists to local leaders, join us this month to amplify the impact of the LGBTQ+ community in your Main Street district.
San Luis Obispo, CA © Downtown SLO
Brooksville Main Street’s Women Leading the Way Campaign celebrated the legacy of the trailblazing women who made history in their community.
Brooksville, FL © Brooksville Main Street
For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.
In remembrance and in honor of Dr. Marin Luther King Jr., over 900 streets in the United States were named after him. Many are located predominantly in African American communities.
Milwaukee, WI © Historic King Drive BID
Downtown SLO has kept the magic of their holiday lights installation alive by evolving their winter wonderland into a dual celebration of Valentine’s Day and Lunar New Year, or Chinese New Year.
San Luis Obispo, CA © Downtown SLO
Main Street programs around the Network have created engaging and COVID-safe ways to honor and celebrate the histories and lives of Black Americans in their commercial districts.
Meet some amazing women business owners!
Learn how the Allapattah Collaborative in Miami, Florida, implements a range of initiatives to expand equitable development and ensure current businesses can not only remain in the corridor but also flourish.
Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.
Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them.
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.
The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.
The Zuni Pueblo MainStreet is the nation's first (and so far, only) Native American Main Street community.
As part of the Edward Jones Placemaking on Main Challenge, Downtown Brattleboro created a pop-up, mobile mini-museum.
History and architecture play an active role in educating and immersing the next generation of preservationists in Le Mars. From museum visits, scavenger hunts, to "show and tell," involving the youth and senior communities is a priority for this Main Street.
Across the county, communities are embracing the arts as a catalyst for revitalization—of buildings, businesses, and local culture.
From walkability and transportation connectivity, to access to nature and availability of fresh food, place is inextricably linked to achieving positive health outcomes in rural America.
Appealing to mobility-challenged shoppers yields benefits beyond the store.
Main Street America is committed to helping build inclusive communities. Homelessness is an increasingly important issue facing Main Street communities big and small, urban and rural.
To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.
Preserving diverse populations, not just buildings.
