Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

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Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

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Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

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People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

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Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

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Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Downtown Florence, South Carolina. Credit: True Light Photography.

Since 2011, Downtown Florence, a 2022 GAMSA semi-finalist, has been engaged in a thriving partnership with Francis Marion University. The partnership came about during the development of the FMU Performing Arts Center, located at the gateway of Downtown Florence’s Arts and Culture District. The University’s president recognized the importance of a vibrant downtown in attracting and retaining students at the university, and Downtown Florence gained a strong local partner. “This partnership has helped us literally transform our downtown’s physical landscape, but it has also helped us grow the soft skills of our downtown community, recruit new businesses, and have a communication pipeline fairly unique to a Main Street program,” said Downtown Florence Development Manager Hannah Davis.

A cornerstone of this partnership has been their shared work on entrepreneurial ecosystem building. In 2012, the City of Florence, in partnership with Downtown Florence, leased an underutilized commercial building downtown, initially with the intent of opening a retail incubator, the North Dargan Innovation Center. At that time, Downtown Florence partnered with the on-campus FMU Center for Entrepreneurship located seven miles outside of Downtown to provide training courses for businesses on-site in the incubator.

This initial phase was successful, and in 2016, FMU was asked to take a larger role in the Innovation Center. The University began running daily operations and programming while Downtown Florence’s oversaw the building and tenant management. In 2018, the City of Florence purchased a building on N. Dargan Street and shared renovation costs with Francis Marion University. That building became the new home for the Kelley Center for Economic Development, an evolution of the North Dargan Innovation Center, which opened officially in 2019. “Our initial partnership with the Kelley Center started off with simple programming assistance and grew into a powerhouse entrepreneurial development team that touches nearly every business owner interested in opening a business downtown,” said Davis.

The Kelley Center has resulted in many successful new businesses, most notably, Downtown Florence’s first full-service grocery store, virtually eliminating a USDA-designated food desert in the community. The proprietor of the grocery story began his small business journey as a participant in the FMU Kelley Center business incubator. Downtown Florence, the City of Florence, the South Carolina Community Loan Fund, and the local housing authority came together to support the Black business owner’s dream with basic small business training, incubator facility usage, marketing training and network building, and partnership development. The grocery store opened in October 2021. In addition to this achievement, the Center has assisted more than 100 entrepreneurs in the community.

During COVID-19, the Kelley Center and Downtown Florence formed a task force to help support businesses open, share resources, and ensure that business owners had the tools they needed to be successful during tumultuous times. “That initiative has since transformed into the development of a support network that spans regionally,” said Davis. “We are currently working on developing a small business resiliency workshop and succession planning workshop for existing business owners.”

Downtown Florence has also partnered with FMU to bring two health sciences campus buildings downtown, one of which located most recently in the Old Post Office (c.1906), National Landmark Historic Building, which now serves as psychology and speech pathology classrooms for the university. Across the street from the Old Post Office building, FMU built the Luther F. Carter Health Sciences Building, which brings nearly 500 students downtown daily for training classes in nursing and physician assistant programs.

Hannah Davis recommends that Main Streets with nearby universities and colleges consider similar partnerships, even if the university isn’t located within the district (FMU is seven miles outside Downtown Florence). Universities and Main Streets have many shared goals, and students and faculty can become strong advocates for a vibrant downtown. “Having a higher education partner like Francis Marion University, one that believes in the power of place, that recognizes the importance of preserving our historical assets, and that wishes to be part of the growth of future entrepreneurs is truly invaluable,” said Davis.