Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

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Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

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People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

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Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
The Hesdorffer family arrived in Canton, Mississippi, after the Civil War and owned a number of local businesses over the subsequent decade. Courtesy of the Goldring/Woldenberg Institute of Southern Jewish Life.

Main Takeaways

May is Jewish American Heritage Month. How can your Main Street engage and support the local Jewish American community?

  • Preserve historic legacies of Jewish business owners.
  • Find opportunities to recognize and celebrate Jewish holidays as a community.
  • Collaborate with communities leaders on a walking tour, mapping project, or event.

Next time you travel through a historic downtown district, take a close look at the names you see. Whether they are engraved on the upper levels of the storefronts, laid out in entryway tiles, or painted on brick walls, some of those names—Cohen, Kaplan, Levine, Berkowitz—might be recognizably Jewish. Others might not, but either way there is a good chance that Jewish retailers once occupied some of these local storefronts. Depending on where you are, you might find a remaining Jewish-owned store. More often, you’ll catch traces of local Jewish history, which provide clues to a larger American story: the ups and downs of these local Jewish-owned enterprises typically follow the ups and downs of the local economy.

Ashland KY

As a historian of the Jewish South, I spend much of my time learning about small Jewish communities in places like Canton, Mississippi; Ashland, Kentucky; and Wilburton, Oklahoma. Jewish migrants usually arrived in such towns early in their development, starting out as peddlers or dry goods merchants in these emerging commercial hubs. Over time, the most successful Jewish retailers became prominent and highly visible members of their local communities. As conditions changed, however, the once commonplace Jewish-owned department store (as well as more modest establishments) began to go out of business. This occurred early in a number of nineteenth century and early-twentieth century boomtowns, but small-town Jewish businesses began to disappear nationally by the 1970s or so. In many cases, the descendants of Jewish merchants went into other professions or left town for larger urban centers, even as the rise of discount retail chains (and eventually online shopping) posed major challenges for many Jewish business owners.

As we celebrate Jewish American History Month, it’s a good time to revisit these histories, and also an opportunity to connect with the Jewish community today. If there is an active Jewish community in your area, you might be interested in collaborating with them on a project specific to your shared area and community interests. If there is no local Jewish community where you are, you can still take steps to make your Main Street feel welcoming for individual Jewish locals or visitors.

Celebrating Jewish Americans in Your Community

First, if your historic shopping district has visible signs of a Jewish presence, hold onto those. I may be a Jewish historian, but I’m not the only person whose curiosity is piqued when I see a name like Forsheimer or Rosenthal on an old sign or storefront. A preserved entryway or restored wall advertisement provides a sense of history anyway, but for observant Jewish visitors it may also provide a moment of connection in an unexpected place.

Wilburton OK

Second, look for ways to celebrate holidays more inclusively. Partner with a local synagogue to host a menorah lighting ceremony at Hanukkah, and/or place a menorah out alongside your decorative Christmas tree. There are also many other Jewish holidays throughout the year, more culturally significant than Hanukkah, such as Rosh Hashanah, Yom Kippur, and Passover; learning about these holidays, including them in community calendars, and offering greetings help folks feel welcome. You can do the same for other minority religious groups in your community. Everyone feels more included when a community calendar lists Easter, Ramadan, Passover, and so forth.

Third, invite the local or regional Jewish community in your area to get involved in historic preservation. Collaborate on a walking tour of historic Jewish businesses or develop a digital mapping project that highlights the multi-ethnic character of local commercial life.

Finally, it’s worth noting that, for the most part, Jewish American want the same things as other folks. Our community is diverse, and (at our best) we embrace the diversity of other communities. A Main Street that is broadly accessible and comfortable for a wide range of people, across all identities, will also appeal to Jewish locals and visitors alike.

For more information on Jewish life in more than 300 towns and cities across the U.S. South, please visit the ISJL Encyclopedia of Southern Jewish Communities

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