Small Business Predictions for 2025
In this episode, Matt Wagner breaks down seven key predictions that will impact Main Street businesses and entrepreneurs in 2025.
Twenty-five small business owners across the country have been awarded $30,000 Enhancement Grants through the Backing Small Businesses grant program, presented by American Express and Main Street America. The 25 small businesses receiving enhancement grants represent 25 states across the country. Earlier this year, each of these recipients also received an additional $10,000 as part of a 500-member cohort.
In 2021, American Express and Main Street America created the grant program to help small business owners recover from the COVID-19 pandemic and grow their businesses. In its first two years, the program provided over $4 million in grants to 680 small business owners across the country. Including the awards announced today and the awards granted in the summer, the program will have provided nearly $9.8 million in grants to 1,180 small business owners nationwide, with more than $5.7 million of that granted in 2024.
“Small businesses are a pillar of our communities, bringing culture, character and connection to our neighborhoods. We are grateful to be able to provide enhancement grants to businesses across the country that bring hope, vitality and resilience to the communities they serve,” said President of the American Express Foundation Madge Thomas.
“These Enhancement Grants represent more than just financial support – they’re an investment in the innovative spirit and resilience that defines America’s small business community,” said Main Street America President and CEO Erin Barnes. “By providing additional funding to businesses who have already demonstrated their potential through our program, we’re deepening our commitment to building community wealth and creating meaningful investment in local economies. Together with American Express, we’re proud to have expanded our impact in 2024, and to help write the next chapter in these entrepreneurs’ success stories in 2025.”
Meet the Backing Small Businesses Enhancement Grant Recipients:
- At Your Feet Podiatry | Dover, New Jersey
- Aztech | Grand Rapids, Michigan
- Capital Ice Cream | Hartford, Connecticut
- Cat Tales Cat Cafe | Chapel Hill, North Carolina (Local Main Street Organization: Downtown Chapel Hill Partnership)
- Community Grounds: Coffee & Meeting House | Columbus, Ohio
- Denver DJ School | Denver, Colorado
- Destiny African Market | Randolph, Massachusetts
- Fig Street Inn | Cape Charles, Virginia (Local Main Street Organization: Cape Charles Main Street)
- Grain Artisan Bakery | Snohomish, Washington (Local Main Street Organization: Historic Downtown Snohomish Association)
- Gu Grocery | Los Angeles, California
- Lily & Sparrow Mercantile | Covington, Georgia
- Munson & Brothers | Columbus, Mississippi (Local Main Street Organization: Columbus Main Street)
- Munster & Company | Corvallis, Oregon
- North Peak Performance | Mannington, West Virginia (Local Main Street Organization: Mannington Main Street)
- PROCESS | Stevens Point, Wisconsin (Local Main Street Organization: Stevens Point Downtown Business Improvement District)
- Redwood Literacy | Chicago, Illinois
- River City Growers | Pittsburgh, Pennsylvania
- River Valley Town Square | Russellville, Arkansas (Local Main Street Organization: Main Street Russellville)
- Sandpiper Landing Inn | Branson, Missouri
- Soar Pediatric Therapy | Sidney, Nebraska (Local Main Street Organization: Historic Downtown Sidney)
- Sprinkle Me Sugar | Jackson, Tennessee (Local Main Street Organization: Jackson Downtown Development Corporation)
- Trauma Specialists of Delaware | Milton, Delaware (Local Main Street Organization: Town of Milton Revitalization Committee)
- Truth or Consequences Contemporary | Truth or Consequences, New Mexico (Local Main Street Organization: MainStreet Truth or Consequences)
- Weiser Classic Candy | Weiser, Idaho (Local Main Street Organization: Weiser Economic Development)
- Zimmerman Art Glass | Corydon, Indiana (Local Main Street Organization: Main Street Corydon)
This program marks the latest effort in American Express’ “Backing Small” initiative to provide financial support and resources to help small business owners thrive and recover stronger from disasters. Other Backing Small programs include Backing Historic Small Restaurants. Backing Small complements American Express’ Shop Small and Small Business Saturday.
What is Small Business Saturday?
On November 30, 2024, American Express celebrated its 15th Small Business Saturday in the U.S., which was founded by American Express in 2010 and has highlighted the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it’s a day dedicated to supporting the local small businesses that help create jobs, boost the economy, and keep communities thriving across the country.
Small Business Saturday has grown to be a year-round, global Shop Small movement taking place in more than a dozen countries around the world each year.
Building on its legacy of community impact, American Express also supports small businesses through a range of grant programs designed to help their recovery, growth, and long-term resilience.
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Nueva Orleans, LA © Calle Mayor de Old Algiers
Primer plano: Resultados del Censo Piloto de Pequeñas Empresas
Descubra cómo el proyecto piloto Small Business Census ha explorado los datos demográficos de las pequeñas empresas que viven en los distritos de Main Street.
Colville, WA © Colville Together
Enfoque principal: Apoyar los negocios negros en las calles principales
Hablamos con tres empresarios negros que recibieron subvenciones de Main Street America y American Express para comprender mejor sus retos, sus éxitos y los tipos de apoyo que más les han ayudado.
Camden, AR © Kimberly Moore Davis
Primer plano: Desarrollo local y futuro del comercio minorista con la OCDE
Dirigentes de Main Street y profesionales del desarrollo local de todo el mundo participaron en este interesante seminario web organizado por la OCDE.
Tulsa, OK © Kendall Whittier Main Street
La comunidad en el punto de mira: Hora del cuento para empresarios con Silver City MainStreet
Descubra cómo Silver City MainStreet utiliza Story Hours para conectar a los propietarios de negocios locales con la comunidad.
Silver City, NM © Silver City MainStreet
Comunidad destacada: Centro Skowhegan para la Iniciativa Empresarial
Main Street Skowhegan opened their new Skowhegan Center for Entrepreneurship, a downtown space for co-working, meeting, entrepreneurial support, trainings, and education.
Skowhegan, ME © Kristina Cannon
Primer plano: Ley de revitalización de las pequeñas empresas locales
Main Street America is proud to support the Revitalizing Small and Local Businesses Act
Lo más destacado: Resultados de la encuesta sobre pequeñas empresas de invierno de 2022
Main Street America's research team shares the results of the 2022 Small Business Survey.
© JENNIFER E. WOLF
La comunidad en el punto de mira: Fomento del espíritu empresarial en Wheeling (Virginia Occidental) y Emporia (Kansas)
Learn about Show of Hands, an entrepreneurial program in multiple Main Street communities.
Wheeling, WV © Wheeling Heritage
Tema destacado: 10 predicciones para 2022
Chief Program Officer Matt Wagner, Ph.D., shares his predictions for the trends affecting small businesses in 2022.
Consejos y trucos para que el Small Business Saturday sea un éxito en 2021
Is your Main Street ready for the biggest small business shopping day of the year?
La comunidad en el punto de mira: El concurso de decoración comercial"WonderFall" ilumina de otoño los negocios locales
Main Street Charles City organizes their annual 'WonderFall' event, a business decorating contest designed to have some fun with the autumnal season as well as provide a reminder of the importance of curb appeal in attracting the public’s attention.
Charles City, IA © Mark Wicks
Primer plano: Serie "Mejor planificación comunitaria y desarrollo económico" con Ed McMahon
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
La comunidad en el punto de mira: La Ruta del Café de Main Street Arkansas celebra la importancia de las cafeterías del centro de la ciudad
Main Street Arkansas has brewed a new engaging way for tourists and residents alike to explore local Arkansas commercial districts: the Main Street Arkansas Coffee Trail.
Little Rock, AR © Main Street Arkansas
Enfoque principal: Más allá del COVID: la mano de obra como próximo gran reto para las calles principales
Matt Wagner explores how Main Streets can navigate workforce concerns in the post-pandemic economy.
Mes Nacional de la Empresa Negra: The Four Way y L. May Creations
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
Memphis, TN © Four Way
Enfoque principal: Apoyo a las empresas propiedad de negros en Biddeford, Maine
Heart of Biddeford shares the strategies they developed to support Black-owned businesses in their community.
Biddeford, ME © Corazón de Biddeford
La comunidad en el punto de mira: Las calles principales adoran los mercados agrícolas
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
Hopewell, NM © Hopewell Downtown Partnership
Main Street: Un lugar para una economía más conectada en un mundo de dispersión
The global pandemic gave us all a glimpse of a further dispersed future – a time when you don’t sit in a classroom at school, watch movies in a theater, or even go to the grocery store. Where do Main Streets fit in that model?
Main Spotlight: Get Used to It — The Pivot Is Not Going Away
The COVID-19 pandemic has long-lasting effects on the economy. Here are 11 changes that small business owners should continue to remain competitive.
Reflexiones sobre la historia, el legado y el futuro del Wall Street negro en Tulsa
This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.
Tulsa, OK © Dr. Tiffany Crutcher
Destacado principal: Creación de una comunidad empresarial integradora en Fremont, California
Learn about the various programs and initiatives that Fremont is using to promote inclusive economic development.
Fremont, CA © Fremont Economic Development
Para una recuperación integradora, necesitamos apoyo para las pequeñas empresas y los grupos que las ayudan
BDOs are place-based organizations that help small businesses and entrepreneurs to flourish. They have been on the frontline of support for the country’s hardest-hit entrepreneurs throughout the pandemic and have been working to enable thriving commercial corridors throughout the crisis.
Destacado principal: Cinco consejos del Dr. Matthew Wagner para apoyar el espíritu empresarial
Matthew Wagner, Ph.D., Chief Program Officer at Main Street America, was featured on Breaking Down Barriers: a podcast from Startup Space highlighting stories of community leaders who break down barriers to entry for underserved and unrepresented entrepreneurs.
Foco principal: Ventanas de oportunidad - La transformación de los escaparates vacíos de Main Street
A vacant storefront is the perfect stage to creatively promote the available space or to showcase other businesses and events in the area.
El uso del comercio electrónico por parte de las pequeñas empresas sigue aumentando, mientras que los ingresos navideños fueron desiguales: Resultados de nuestra encuesta de enero de 2021 a propietarios de pequeñas empresas
We heard from 289 business owners in 35 states plus the District of Columbia in our new text message-based survey of small business owners across the network.
La comunidad en el punto de mira: Las tiendas del paseo marítimo de Batavia pasan de ser emergentes a permanentes
The Batavia Boardwalk Shops are freestanding, purpose-built structures acting as seasonal pop-up locations for entrepreneurs, offered in tandem with a business incubator program.
Batavia, IL © April Duda Photography
La empresa en el punto de mira: Empresarios negros que dan ejemplo en Chicago
For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.
Destacado principal: Pop-Up Retail: No sólo para nuevas empresas, y otras lecciones de su evolución
As a vital place factor within an entrepreneurship ecosystem, pop-up programs allow for emerging businesses to test their product, gain consumer feedback, and promote their brand at an extremely low cost. In essence, allowing for a ‘fail-fast’ product development cycle.
Asheville, NC © Ablohkin
Cómo afrontar la crisis del COVID en medio de la fiebre navideña: nueve conclusiones de nuestras encuestas de diciembre a propietarios de pequeñas empresas y programas de Main Street
In early December, as the COVID-19 crisis intersected with a peak moment in the holiday shopping season, we surveyed small business owners and Main Street programs to learn more about how they were managing.
© Cindy Shebley
Bájese del tren de la contratación de empresas: Los verdaderos beneficios están en cultivar el espíritu empresarial local
New research by Main Street America suggests greater returns on our missions and resources can be had by transitioning to more deliberate economic vitality work centered on cultivating new business development from within our own communities and neighborhoods.
La comunidad en el punto de mira: Activación de escaparates mediante la narración de cuentos en Fredericksburg, VA
Fredericksburg Virginia Main Street (FVMS) is taking storefront activation to a new level with their new initiative, the Scan & Love Project, which tells the stories of business owners through personal and engaging videos.
Fredericksburg, VA © Dan Craddock, Metro Nova Creative
Programa de subvenciones HartBeat of Main Street: Los hilos intemporales de Tina en el punto de mira
Meet a recipient of the HartBeat of Main Street Grant Program
Programa de subvenciones HartBeat of Main Street: Centro del Hilo
Meet a recipient of the HartBeat of Main Street Grant Program
HartBeat del Programa de Subvenciones Main Street: The Bankery en el punto de mira
Meet a recipient of the HartBeat of Main Street Grant Program
HartBeat del Programa de Subvenciones Main Street: BuzzBomb Brewing en el punto de mira
Meet a recipient of the HartBeat of Main Street Grant Program
HartBeat del Programa de Subvenciones Main Street: The Owl Wine Bar & Home Goods en el punto de mira
Meet a recipient of the HartBeat of Main Street Grant Program
HartBeat del Programa de Subvenciones Main Street: Destacando Griff Goods
Meet a recipient of the HartBeat of Main Street Grant Program
HartBeat del Programa de Subvenciones Main Street: Mockingbird Bar and Tacos en el punto de mira
Meet a recipient of the HartBeat of Main Street Grant Program
La jardinería económica echa raíces: Rediseño del programa de retención empresarial Bricks & Clicks durante la pandemia
Harrisonburg Downtown Renaissance explores how they redesigned their Bricks & Clicks Business Retention Program during the pandemic.
Empresas destacadas: Empresas de mujeres en Main Street (Parte 3)
Meet some amazing women business owners!
Resultados de una nueva encuesta: Cómo gestionan las pequeñas empresas la pandemia y el malestar social
Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.
La investigación en el punto de mira: Empresas propiedad de negros en Main Street y más allá
Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them.
Tema destacado: Compras navideñas durante el COVID: ¿qué deben esperar las calles principales?
Matt Wagner explores how the pandemic may affect the shop small holiday weekend.
Tema destacado: Cómo pueden aprovechar las economías rurales el aumento del trabajo a distancia
COVID-19 has led to a rise in remote working. How can small and rural towns leverage this shift to create vibrant local economies?
El impacto de COVID-19 en las pequeñas empresas: Informe de la encuesta de seguimiento
Detailed findings from our follow-up survey on the impacts of COVID-19 on small businesses to better understand the continued challenges businesses face as the crisis evolves.
Primer plano: La recuperación y la revitalización dependen de la comprensión de la psique humana
How does psychology impact the recovery of our downtowns after the COVID-19 pandemic?
Impacto local: Sábado del Pequeño Comercio
Small Business Saturday® is more than a day to shop. It’s a nationwide movement that shines a spotlight on the importance of supporting small businesses in communities across America.
Comunidad destacada: Benson, Carolina del Norte
The Town of Benson started a special project to highlight their downtown businesses.
Comunidad destacada: Berkley, Michigan
The Berkley Downtown Development Authority (DDA) proudly debuted its Downtown Berkley Shopping Bag for a Cause through a partnership between Better Life Bags.
Primer plano: Conclusiones de la Cumbre ESHIP
Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.
Crear ciudades equitativas, inclusivas y transparentes: Resumen del año
The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.
La comunidad en el punto de mira: Se ofrecen minibecas a las pequeñas empresas de Jefferson, Iowa
The Jefferson Rotary Club partnered with Jefferson Matters: Main Street to offer mini-grants for building facades and storefront signage to two dozen businesses for up to $500 each.
Un cambio de imagen memorable en Main Street
The Wisconsin Economic Development Corporation (WEDC) partnered with Retailworks, Inc., a commercial interior design, display and branding firm headquartered in Milwaukee, to launch Wisconsin’s Main Street Makeover Contest.
Descubrimiento creativo en la Ruta de los Creadores de Enid (Oklahoma)
Kelly Tompkins of Main Street Enid shares more about the Maker Trail project and how it inspired creativity and helped people discover downtown.
Las aceras de la ciudad se visten de fiesta
Too often, as we’re strolling our favorite Main Street, we pass empty or dark shop windows that make us want to hurry home a little bit faster. Imagine instead, a charming streetscape adorned with vibrant, lively window displays, showcasing retailers’ favorite products and seasonal gift ideas.
La comunidad en el punto de mira: #ShopSmall en Goldsboro, Carolina del Norte
Small Business Saturday promo pic from Downtown Goldsboro, North Carolina, showing all the folks who took the pledge support a small business in their community.
Cómo utilizar las tendencias de búsqueda local para atraer más clientes a su calle principal
We’ve put together a practical list of some of the things that local store owners can do right now to help them capitalize on this increasing trend in local searches.
La red en el punto de mira: Semana de los Restaurantes de Main Street Iowa
From authentic comfort food to farm-to-fork fresh and everything in between, these restaurants, bars, and cafes are key to the thriving social, business, and residential life in the historic commercial districts in Main Street Iowa communities.
El Fab Lab genera oportunidades rurales
Located in southeast Kansas, Independence (pop.8,799) is home to Fab Lab ICC, which is on track to be the world’s leading innovator in combining entrepreneurial mindset education with a fab lab maker space.
Comunidad destacada: Morganton, Carolina del Norte
The craft beer industry is playing a key role in the rebirth of Main Streets and neighborhood commercial districts across the county.
Repensar la accesibilidad de los escaparates para repensar la viabilidad de la comunidad
Appealing to mobility-challenged shoppers yields benefits beyond the store.
Desencadenar un movimiento en las pequeñas empresas y ciudades
Being the only person in the know can be fun, exhilarating even. Except when you are the one person out of 600+ in a room and you know bad news is coming.
Lo más bajo en el centro de LaBelle
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Altavista emergente 2.0
Altavista On Track, the local Main Street organization, is working to cultivate and sustain local entrepreneurs with an educational business launch competition, Pop-Up Altavista 2.0.
El Bright Center: Un espacio para que las mentes brillantes de Winchester creen, innoven y prosperen
In Winchester, Virginia, one woman’s vision and commitment to downtown’s revitalization created an innovative community space for the Creative Class.
Por qué los planes de retención y expansión empresarial son importantes para los centros urbanos
Un plan de retención y expansión empresarial, aplicado correctamente, no sólo ayuda a mantener abiertas las empresas, sino que posiblemente incluso les ayude a expandirse.
Guías de inversión empresarial: "Piensa en B.I.G."
La primera regla para hacer negocios es "hazlo sencillo". Cuanto más fácil sea pagar una mercancía, entretenerse u obtener un servicio, más probable será que la gente aproveche esas opciones.
Small Box - Un proyecto creativo de venta al por menor
Las comunidades de Main Street de todo el país no son ajenas a la búsqueda de estrategias creativas para resolver sus problemas más acuciantes: edificios vacíos, comercialización del centro, refuerzo del comercio minorista, por nombrar algunos.
Apoyo a los empresarios inmigrantes en el corazón de las calles principales de Boston
Para comprender el papel que desempeñan los empresarios inmigrantes en el ecosistema de la pequeña empresa de Boston, basta con pasear por cualquier distrito de Boston Main Streets.
Medición del impacto económico de las mejoras en los escaparates
La apariencia de las fachadas es un aspecto crítico del atractivo estético general y del carácter único del centro de la ciudad.
Directrices para el diseño de carteles
Para que un centro de ciudad funcione bien hacen falta muchos carteles, pero no todas las comunidades saben cómo es un buen sistema de señalización ni lo decisivo que puede ser para crear un centro de ciudad de éxito.
Mejorar el rendimiento de las comunidades de Main Street Iowa
Main Street Iowa, un programa del Iowa Downtown Resource Center de la Iowa Economic Development Authority, creó un programa único de tres años de duración para ayudar a los locales de espectáculos situados en los distritos de Main Street.
