We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!
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Main Spotlight: 7 Unique Main Street Business Concepts
While we often associate Main Streets with quintessential shops and stores—such as indie bookstores and cute cafes—many districts are also home to a wide variety of unique, innovative, and fun small business concepts. We asked our members to share some of the coolest businesses located in their Main Street districts. Which of these 7 businesses would you visit?
Monsters on Main
The cuddliest monsters can be found at Monsters on Main in Denison, Texas, but they’re more than just couches and cushions. For 25 years, Nitia Musico owned and operated Rugs and Stuff, a manufacturer of high-end upholstered goods. In 2019, she expanded her business to Monsters on Main, the only business in the country that repurposes upholstery fabric scraps into little monster pillows. “The leftover piece has a new life as an adorable monster that brings smiles to the faces of young – and the young at heart – alike,” says her website.
Monsters on Main’s downtown location is a perfect example of Main Street success. “The completely remodeled historic building is a true mixed-use Main Street development with commercial space on the first floor and a spectacular loft on the second with roof deck,” said Jamie Crawley at Texas Main Street. We love a multi-use business in a multi-use space!
The BTYE Shop
Waiting for electronics repairs is a pain—but what if your repair shop was also a museum? At The BYTE Shop, located in JP Centre/South Main Streets in Boston, Massachusetts, you can get your computer repaired by while you peruse a unique collection of vintage and retro electronics, including the largest collection of historic home computers in New England.
“Visitors are welcome to turn on the computers and play with them,” said Ginger Brown, Executive Director at JP Centre/South. The collection includes vintage games, old floppy disks, and big old computers from the 1960s. There’s nothing like the nostalgia of that old dial-up tone to make you appreciate your current tech.
Coffee Cats
The first cat café in Iowa? Sounds like purrfection! Coffee Cats is located in Historic Valley Junction in West Des Moines, Iowa. Customers can sip locally sourced coffee while they play with adoptable cats from the Animal Rescue League of Iowa (ARL). Mary Jankowski created the business in partnership with the ARL, which helped her tour business locations and set up the best cat-friendly space.
“I think the setting in and of itself really helps a lot because people can spend some time in there and watch a cat’s personality and how they get along with the other cats and it just gives a little bit more of an opportunity to check things out,” said Jankowski in the Des Moines Register. The program has been a huge success. “Over 1000 animals have been adopted out since Coffee Cats opened three years ago,” said Steve Frevert of Historic Valley Junction.
The Block
Jump into some summer fun at The Block, a trampoline park in Downtown North Wilkesboro, North Carolina! The space is packed with over 8,000 square feet of trampolines, a roller rink, a laser tag arena, a battle beam pit, a ninja warrior course, and more. The Block is very popular with families and young people, especially teenagers. “A local organization, Wilkes Youth Life Development (WYLD), hosted a prom after party that had a huge turnout,” said Taylor Gann at Downtown North Wilkesboro Partnership.
The owners of The Block recently expanded their business with the purchase of a nearby vacant restaurant and parking lot. “In six short months, they revamped the interior and converted their private parking lot into an outdoor space with seating, turf, a playground, and more,” said Kenner. Community investments like this are at the heart of the Main Street Movement.
Zabuni Coffee
If you are looking for a culturally rich coffee experience, head to Zabuni Coffee in Grand Island, Nebraska. This coffee auction house markets and sells Kenyan coffee directly from the producers. Alongside coffee sales, they provide education about coffee origins, farmers, and communities in Kenya. The company was founded by Laban Njunguna, who grew up in Nairobi but settled in Nebraska with his wife. “We wanted to be that bridge that somehow adds value to farmers in Kenya and provides something special to the customers here,” said Njuguna to the Flatwater Free Press.
“Zabuni Coffee is hands down the most unique business in one of our Main Street districts,” said Elizabeth Chase at Nebraska Main Street Network. The retail shop and tasting room in Grand Island was a way for Njuguna to give back to his adopted community. “I love it here. For me, Nebraska values, Nebraska Nice, it’s a real thing…Nebraska adopted me,” said Njuguna.
Arc Light Media
Looking for the next true crime podcast the haunt your nightmares? According to CrimeCon UK, the best indie podcasts are coming out of Arc Light Media, a podcast production company based in Downtown Wabash, Indiana. The studio is owned by Shane Waters, a Downtown Wabash, Inc., board member.
Arc Light Media hosts three podcasts: Foul Play, which dives into a crime case each season; Hometown History, which researches the history of various towns; and It’s Frightful, a podcast about creepy paranormal experiences. “They produced the first-ever true crime podcast in 2014 and are considered pioneers in the industry,” says Andrea Zweibel at Downtown Wabash Inc. If you have a craving for creepy, Arc Light Media is the place to go!
Apothica Teas
Immerse yourself in a new world at this Victorian Steampunk tea shop in Niles, Michigan! Founded by Laura and Shane Hollister, Apothica Teas sells a range of yummy goods, including tea flights in test tubes, clotted cream and lemon custard, and “take and bake” items. Alongside their usual fare, they offer a wide range of experiences. Looking for a warm beverage late at night? Check out Insomia Café from 10pm to 1am. Want an elevated experience? Book an Afternoon High Tea! Ready to dive into fantasy? Book a seat at an Orc Feast.
“Since opening just prior to the pandemic, they have expanded two times, creating a conservatory in the space next door, and opening a banquet facility on the second floor of the building,” said Lisa Croteau at Niles DDA Main Street. Apothica Teas works with nearly two dozen artisans on a rotating basis to give customers an authentic taste of everything Niles has to offer. “Don't know which one of the nearly 90 teas they carry to choose? Roll the dice and let fate decide for you!” said Croteau.
Do you have a unique small business that your community loves? We want to hear about it! Tag us on social media @NatlMainStreet in any posts that show off the awesome small businesses on your Main Street.
Hestia Creations, a Main Street America Allied Member, is this quarter's Main Spotlight advertiser. For more information about the products and services they provide to Main Street organizations, click here >
Join host Matt Wagner for his conversation with Patrick Jackowski and Matt Horne, the duo behind Firehouse Coffee 1881, a thriving coffee shop housed in a firehouse in historic Fort Monroe, a decommissioned military compound located in Hampton, Virginia.
In this episode, Matt reveals the data-driven trends that will define the 2024 holiday shopping season—and shows you exactly how to leverage them for your small business.
As we approach this milestone celebration, we've compiled 15 creative ways for Main Street and downtown leaders to make this year's Small Business Saturday truly special.
Calling all small business owners: tell us about the wins you've had in 2024, the challenges you face, and the types of support from the Main Street America network that would help you most. Take our latest survey today!
Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolks, Virginia. Kaycee and her best friend, Shizuka Benton, launched the all-natural and organic pet supply business in Norfolk at the start of the pandemic, but have used their combined talents to keep the business growing and thriving over the last four years.
In this episode of Main Street Business Insights, Matt interviews Patrice Hull, the owner of Stuff We Wanna Say Custom T-Shirts and Apparel and c2bn / Created to be Noticed, based in Atlanta, Georgia.
In this episode of Main Street Business Insights, Matt sat down with Mindy Bergstrom, owner of Cooks Emporium, Nook & Nest, Z.W. Mercantile, and The Recipe, all located in downtown Ames, Iowa.
Our Research team shares the results of the Spring 2024 Small Business Survey, with insights related to small scale manufacturing in Main Street districts, opportunities to best support entrepreneurs, and more.
This specialized learning experience, sponsored by U.S. Bank, combines interactive classroom sessions and a hands-on course project to equip local leaders with insights, strategies, and a a distribution-ready small business guide to foster entrepreneurship, support small business owners, and retain local businesses. Registration closes on Friday, August 30.
In this episode of Main Street Business Insights, Matt sat down with Kristin Smith, owner and founder of The Wrigley Appalachian Eatery in Corbin, Kentucky.
In this episode of Main Street Business Insights, Matt talks with Joshua and Jared Ravenscraft, co-founders of New Frontier, a sustainable apparel brand in Morehead, Kentucky.
Shop crawls are a great way to introduce people to your small businesses. Fredericksburg Main Street loves to host shop crawls, and this spring, they tried a new model: the flower crawl.
If the economic vitality of your downtown is on your mind, Main Street America Institute’s Supporting Small Businesses on Main Street course for you! This specialized learning experience, sponsored by U.S. Bank, will give you new insights, tools, and strategies to foster entrepreneurship, support small business owners, and retain local businesses. Registration closes on Friday, August 30.
In this episode of Main Street Business Insights, Matt chats with Ross Chanowski, owner and founder of NuMarket. NuMarket is a leader in crowdfunding solutions for small businesses with a focus on food services.
In this episode of Main Street Business Insights, Matt talks with Ebenezer Akakpo, a designer and jeweler who owns Akakpo Design Group and Maine Culture in Westbrook, Maine.
American Express and Main Street America announced the 500 small business owners who have been awarded $10,000 through the Backing Small Businesses grant program.
In this conversation, Matt explores the story of Elements: Books Coffee Beer, nestled in the heart of Biddeford, Maine, with co-owners Katie Pinard and Michael Macomber.
We are asking small business owners across the country to share their perspectives on the opportunities and challenges they're facing as summer approaches.
In this special episode of Main Street Business Insights, recorded in front of a live audience during the Main Street Now Conference, Matt sat down with Alycia Levels-Moore, owner and founder of ASL Creative Firm and POLARIS, an event and co-working hub, based in Birmingham, Alabama.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data.
Sterling Main Street launched a brick and mortar retail incubator spaces. Executive Director Janna Groharing shares lessons they learned about organization, fundraising, and outreach.
In this episode of Main Street Business Insights, Matt sits down with Glen Ellis, owner of Sycamore Education, Dominion Catalyst Services, and Milady Coffeehouse in Fremont, Nebraska.
In this episode of Main Street Business Insights, Matt sits down with Jaime Courtney, President of Shoalwater Seafood, Derek King, Oyster Farm Director of Shoalwater Seafood, and Shane Thomas, Tribal Council Vice Chair of the Shoalwater Bay Indian Tribe.
Sarah Cole, owner of Abadir’s in Greensboro, Ala., was a 2023 Backing Small Businesses grantee. Abadir’s is a pop-up eatery specializing in seasonal and wholesome baked goods influenced by Egyptian traditions and flavors combined with inspiration from true Southern cuisine.
In this episode of the Main Street Business Insights podcast, Matt sits down with Casey Woods, Executive Director of Emporia Main Street in Emporia, Kansas.
In this episode of Main Street Business Insights, Matt sits down with Nicole Fleetwood and McKinzie Hodges, co-owners of Scratch Made Bakery in Amarillo, Texas.
Tylisya Gober, owner of Barbie Behavior Boutique in Oak Park, Mich., was a 2023 Backing Small Businesses grantee. Barbie Behavior is a women’s clothing boutique specializing in celebrity-inspired attire.
Tiffany Fixter, owner of Brewability in Englewood, Colorado, was a 2023 Backing Small Businesses grantee. Brewability is an inclusive brewery and pizzeria that employs adults with disabilities to brew craft beer.
We’re excited to announce that Main Street America will continue to offer virtual and on-demand small business training in 2024 through an evolved program, the Small Biz Digital Trainers program.
In this episode of Main Street Business Insights, Matt sits down with Jennifer Jones, co-owner of Good Times Coal Fired Pizza and Pub in Big Stone Gap, Virginia.
In this episode of Main Street Business Insights, Matt sits down with Tiffany Fixter, owner of Brewability, an inclusive craft brewery and pizzeria that employs adults with disabilities based in Englewood,
In this episode of Main Street Business Insights, Matt sits down with Bobby Boone, founder and Chief Strategist of &Access. Based in New Orleans, La., &Access creates data-driven and design-centric retail real estate solutions for historically excluded entrepreneurs and under-invested neighborhoods.
Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.
In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.
In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.
Small Business Saturday is an important opportunity to show your support for local businesses. We asked business owners across the network what your support means to them.
Matt sits down with Jamie and Jerry Baker, co-owners and founders of Trendy Teachers, a teaching boutique and educational toy store located in downtown Rome, Georgia.
Middlesboro Main Street in Middlesboro, Ky., Puerto Rican Cultural Center in Chicago, Ill., and Sugar Creek Business Association in Charlotte, N.C., have each been awarded $100,000 through The Hartford Small Business Accelerator Grant Program in partnership with Main Street America.
Matt sat down with Anette Soto Landeros, co-owner of Casa Azul Coffee and President and CEO of the Fort Worth Hispanic Chamber of Commerce in Fort Worth, Texas.
Matt Wagner sat down with Danny Reynolds, president and owner of Stephenson's, an independently owned high-end fashion retailer in downtown Elkhart, Indiana.
Matt Wagner sat down with The Barbershop Conversation podcast team, co-hosts Kenneth Bentley and Davion Hampton along with executive producer Emory Green Jr., in Goldsboro, Florida.
This three-week live, online course will prepare local leaders to more effectively work with small business owners in their districts and create an environment that is supportive of entrepreneurship.
Meet the 2023 recipients for the Backing Small Businesses grant program, presented by American Express, to provide financial support to small business owners to address critical needs and make a positive impact in their local communities.
In partnership with Grow with Google, our digital coaches will work with businesses in their home states, with a focus on those that operate in small towns and rural communities.
Check out a deep dive into the results of our Spring 2023 Small Business Survey, plus insights to help inform the work of local leaders supporting entrepreneurs on Main Street.
Matt Wagner wrote an article for the OECD blog on how can small business owners can combine digital tools with the power of place to find sustainable success.
Inspired by a session at the 2022 Main Street Now Conference, Main Street Ottumwa has launched the Business Builder Academy, an entrepreneurship course to help aspiring business owners start their ventures.
Whether you are a seasoned American Express Small Business Saturday Neighborhood Champion or an entrepreneur joining this national movement for the first time, we’ve gathered a roundup of resources to support your “shop local” marketing efforts.
We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.
From social media scavenger hunts to downtown passports, the Main Street network has used countless innovative ways to encourage their communities to Shop Small®—and had plenty of fun doing it.
#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.
We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.
Main Street Skowhegan opened their new Skowhegan Center for Entrepreneurship, a downtown space for co-working, meeting, entrepreneurial support, trainings, and education.
Main Street Charles City organizes their annual 'WonderFall' event, a business decorating contest designed to have some fun with the autumnal season as well as provide a reminder of the importance of curb appeal in attracting the public’s attention.
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
Main Street Arkansas has brewed a new engaging way for tourists and residents alike to explore local Arkansas commercial districts: the Main Street Arkansas Coffee Trail.
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
The global pandemic gave us all a glimpse of a further dispersed future – a time when you don’t sit in a classroom at school, watch movies in a theater, or even go to the grocery store. Where do Main Streets fit in that model?
This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.
BDOs are place-based organizations that help small businesses and entrepreneurs to flourish. They have been on the frontline of support for the country’s hardest-hit entrepreneurs throughout the pandemic and have been working to enable thriving commercial corridors throughout the crisis.
Matthew Wagner, Ph.D., Chief Program Officer at Main Street America, was featured on Breaking Down Barriers: a podcast from Startup Space highlighting stories of community leaders who break down barriers to entry for underserved and unrepresented entrepreneurs.
We heard from 289 business owners in 35 states plus the District of Columbia in our new text message-based survey of small business owners across the network.
The Batavia Boardwalk Shops are freestanding, purpose-built structures acting as seasonal pop-up locations for entrepreneurs, offered in tandem with a business incubator program.
For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.
As a vital place factor within an entrepreneurship ecosystem, pop-up programs allow for emerging businesses to test their product, gain consumer feedback, and promote their brand at an extremely low cost. In essence, allowing for a ‘fail-fast’ product development cycle.
In early December, as the COVID-19 crisis intersected with a peak moment in the holiday shopping season, we surveyed small business owners and Main Street programs to learn more about how they were managing.
New research by Main Street America suggests greater returns on our missions and resources can be had by transitioning to more deliberate economic vitality work centered on cultivating new business development from within our own communities and neighborhoods.
Fredericksburg Virginia Main Street (FVMS) is taking storefront activation to a new level with their new initiative, the Scan & Love Project, which tells the stories of business owners through personal and engaging videos.
Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.
Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them.
Detailed findings from our follow-up survey on the impacts of COVID-19 on small businesses to better understand the continued challenges businesses face as the crisis evolves.
Small Business Saturday® is more than a day to shop. It’s a nationwide movement that shines a spotlight on the importance of supporting small businesses in communities across America.
The Berkley Downtown Development Authority (DDA) proudly debuted its Downtown Berkley Shopping Bag for a Cause through a partnership between Better Life Bags.
Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.
The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.
The Jefferson Rotary Club partnered with Jefferson Matters: Main Street to offer mini-grants for building facades and storefront signage to two dozen businesses for up to $500 each.
The Wisconsin Economic Development Corporation (WEDC) partnered with Retailworks, Inc., a commercial interior design, display and branding firm headquartered in Milwaukee, to launch Wisconsin’s Main Street Makeover Contest.
Too often, as we’re strolling our favorite Main Street, we pass empty or dark shop windows that make us want to hurry home a little bit faster. Imagine instead, a charming streetscape adorned with vibrant, lively window displays, showcasing retailers’ favorite products and seasonal gift ideas.
Small Business Saturday promo pic from Downtown Goldsboro, North Carolina, showing all the folks who took the pledge support a small business in their community.
We’ve put together a practical list of some of the things that local store owners can do right now to help them capitalize on this increasing trend in local searches.
From authentic comfort food to farm-to-fork fresh and everything in between, these restaurants, bars, and cafes are key to the thriving social, business, and residential life in the historic commercial districts in Main Street Iowa communities.
Located in southeast Kansas, Independence (pop.8,799) is home to Fab Lab ICC, which is on track to be the world’s leading innovator in combining entrepreneurial mindset education with a fab lab maker space.
Being the only person in the know can be fun, exhilarating even. Except when you are the one person out of 600+ in a room and you know bad news is coming.
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Altavista On Track, the local Main Street organization, is working to cultivate and sustain local entrepreneurs with an educational business launch competition, Pop-Up Altavista 2.0.
The first rule of conducting business is “make it simple.” The easier it is to pay for merchandise, get entertainment or obtain a service, the more likely it is that people will take advantage of those options.
Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.
To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.
A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.
Main Street Iowa, a program of the Iowa Economic Development Authority’s Iowa Downtown Resource Center, created a one-of-a-kind three-year program to provide help for performance venues located in Main Street districts.