7. Create Instagram-Worthy Moments
Create photo opportunities or interactive installations around town that encourage visitors to share their Small Business Saturday experience on social media. This could be anything from a themed selfie wall to a community art project. For ideas and inspiration, check out some of the most innovative Small Business Saturday ideas of all time here.
8. Incentivize Your Shoppers
Work with local businesses to offer special promotions, discounts, or loyalty rewards for Small Business Saturday shoppers. Consider creating a community-wide loyalty program that spans multiple businesses.
9. Turn Shopping into an Adventure
Turn shopping small into a fun challenge. Create a shopping passport or bingo card that encourages visitors to explore different businesses throughout your downtown or Main Street area.
10. Create Opportunities for Interaction
Engage shoppers with interactive experiences. This could include live demonstrations by local artisans, mini-workshops hosted by businesses, or even a community-wide scavenger hunt. For example, in 2022 the Ortonville Downtown Development Authority in Ortonville, Mich., used selfie photo frames to encourage shoppers to post about their adventures online!
11. Involve New Audiences
Reach out to groups that might not typically participate in Small Business Saturday. Partner with local schools, colleges, or community organizations to bring in fresh faces and ideas. In 2022, MainStreet Oceanside partnered with their local community college to engage with younger audiences, inviting student artists to participate in a local makers’ fair and encouraging participation through a selfie scavenger hunt. This partnership led to their largest and most well-attended Small Business Saturday up to that point.