Tres miembros del personal de Main Street America delante de un mural en Marion, Iowa.

Marion, Iowa © Tasha Sams

Acerca de

Trabajamos en colaboración con miles de socios locales y líderes de base de todo el país que comparten nuestro compromiso de fomentar la prosperidad compartida, crear economías resistentes y mejorar la calidad de vida.

Visión general Quiénes somos Cómo trabajamos Colaboraciones de socios Nuestros colaboradores Nuestro equipo Oportunidades de empleo Póngase en contacto con nosotros
Dos miembros de la comunidad de Emporia Kansas posan con un cartel que dice "Soy un Main Streeter"

Emporia, Kansas © Emporia Main Street

Nuestra red

Formadas por pueblos pequeños, comunidades de tamaño medio y distritos comerciales urbanos, las miles de organizaciones, personas, voluntarios y líderes locales que componen Main Street America™ representan la amplia diversidad que hace que este país sea tan singular.

Visión general Programas de coordinación Comunidades de Main Street Impacto colectivo Premios y reconocimientos Marco comunitario de evaluación Únete al movimiento
Dionne Baux y un socio de MSA trabajando en Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Recursos

¿Busca estrategias y herramientas que le ayuden en su trabajo? Sumérgete en el Centro de Recursos de Main Street y explora una amplia gama de recursos, entre los que se incluyen nuestro extenso Centro de Conocimientos, oportunidades de desarrollo profesional, ofertas de servicios sobre el terreno, apoyo a la promoción y mucho más.

Visión general Centro de conocimiento Servicios de campo Relaciones gubernamentales Conferencia Main Street Now Instituto Main Street America Apoyo a las pequeñas empresas Allied Member Services El punto Área de miembros
Personas en e-scooters en Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

Lo último

Su ventanilla única para conocer las últimas historias, noticias, eventos y oportunidades -incluidas subvenciones y programas de financiación- en Main Street.

Visión general Noticias Eventos y oportunidades Suscríbase a
Mujer y niña en un puesto del festival en Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier - Tulsa, Oklahoma © Kendall Whittier Main Street

Participa

Únase a nosotros en nuestro trabajo para fomentar la prosperidad compartida, crear economías fuertes y mejorar la calidad de vida en los centros y distritos comerciales de los barrios.

Visión general Únete a nosotros Renueve su afiliación Donar Asóciese con nosotros Oportunidades de empleo
Tres miembros del personal de Main Street America delante de un mural en Marion, Iowa.

Marion, Iowa © Tasha Sams

Acerca de

Trabajamos en colaboración con miles de socios locales y líderes de base de todo el país que comparten nuestro compromiso de fomentar la prosperidad compartida, crear economías resistentes y mejorar la calidad de vida.

Visión general Quiénes somos Cómo trabajamos Colaboraciones de socios Nuestros colaboradores Nuestro equipo Oportunidades de empleo Póngase en contacto con nosotros
Dos miembros de la comunidad de Emporia Kansas posan con un cartel que dice "Soy un Main Streeter"

Emporia, Kansas © Emporia Main Street

Nuestra red

Formadas por pueblos pequeños, comunidades de tamaño medio y distritos comerciales urbanos, las miles de organizaciones, personas, voluntarios y líderes locales que componen Main Street America™ representan la amplia diversidad que hace que este país sea tan singular.

Visión general Programas de coordinación Comunidades de Main Street Impacto colectivo Premios y reconocimientos Marco comunitario de evaluación Únete al movimiento
Dionne Baux y un socio de MSA trabajando en Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Recursos

¿Busca estrategias y herramientas que le ayuden en su trabajo? Sumérgete en el Centro de Recursos de Main Street y explora una amplia gama de recursos, entre los que se incluyen nuestro extenso Centro de Conocimientos, oportunidades de desarrollo profesional, ofertas de servicios sobre el terreno, apoyo a la promoción y mucho más.

Visión general Centro de conocimiento Servicios de campo Relaciones gubernamentales Conferencia Main Street Now Instituto Main Street America Apoyo a las pequeñas empresas Allied Member Services El punto Área de miembros
Personas en e-scooters en Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

Lo último

Su ventanilla única para conocer las últimas historias, noticias, eventos y oportunidades -incluidas subvenciones y programas de financiación- en Main Street.

Visión general Noticias Eventos y oportunidades Suscríbase a
Mujer y niña en un puesto del festival en Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier - Tulsa, Oklahoma © Kendall Whittier Main Street

Participa

Únase a nosotros en nuestro trabajo para fomentar la prosperidad compartida, crear economías fuertes y mejorar la calidad de vida en los centros y distritos comerciales de los barrios.

Visión general Únete a nosotros Renueve su afiliación Donar Asóciese con nosotros Oportunidades de empleo
People standing in front of an excavator for a groundbreaking ceremony

Groundbreaking for the Shoppes at Grandon Plaza. © Sauk Valley Area Chamber of Commerce.

When our Main Street program began exploring ways to attract new businesses more actively to our downtown area, especially retail, creating an incubator space seemed like a no-brainer. Retail incubators can be powerful catalysts for community change, but they also require significant investments from your Main Street. Learn how we created our retail incubator, the challenges we faced, and the lessons we have learned from this process.

Building Up Businesses

Sterling, located in northwest Illinois, was built on innovation and entrepreneurship. It is home to one of the oldest business incubators in the state — the Sterling Small Business and Technology Center — operated by the Greater Sterling Development Corporation, which also houses the Kitchen Incubator of Northwest Illinois. Our community also features a year-round, indoor farmers market and a plethora of educational opportunities for budding entrepreneurs, including the Whiteside Area Career Center, home to our local Creating Entrepreneurial Opportunities program (CEO); the Woodlawn Arts Academy; and Sauk Valley Community College, where our Illinois Small Business Development Center is located. 

We were inspired by another Illinois Main Street community, Batavia, who has their own incubator at the Boardwalk Shops. After numerous conversations and a visit to their space, our plans for the Shoppes at Grandon Plaza” began to materialize in late 2021. We organized a committee to lead this effort. With the donation of a vacant lot in our downtown (perfect for a small infill project such as this), the discounted services of a local architect, a partnership with the Whiteside Area Career Center’s (WACC) Building Trades class, and some seed money from our City’s ARPA funds, our ground-breaking took place in September 2022

The local business community was supportive of the project from the start, investing the necessary funds for the project. Additionally, we were fortunate to be named a recipient of a 2022 T‑Mobile Hometown Grant award for the project. 

Our partnership with the WACC provided a great deal of support and awareness for the project. While this required a somewhat slower construction timeline, the labor that the high school students provided brought a great deal of community pride and awareness to the project.

  • A pathway lined by small retail shops lit with overhead bulbs

    The Shoppes at Grandon Plaza at Night. © Matthew Hicks.

  • Small retail space with racks of clothing and accessories

    Display at Moonlight Apothecary, a year 1 tenant. © Janna Groharing.

Creating the Shoppes at Grandon Plaza

Six 12’ x 16’ units were initially constructed, with four additional pads providing space for future growth. Two of those pads were designed with extra electrical service to accommodate food truck parking and the ability to plug in, eliminating generator noise. 

The program was designed to launch in May of 2023, providing for an 8‑month incubation period, and close in late December of the same year. Tenant recruitment began in late 2022. We were successful in recruiting 4 tenants for our first season — three businesses looking to grow from periodic vendor shows to a permanent brick-and-mortar location, and one existing business from a nearby community that was testing possible expansion to a second location.

The project was not without its hurdles. After construction delays, largely due to weather, and a number of unanticipated cost overruns, the inaugural season of the Shoppes at Grandon Plaza opened on June 72023.

Unexpected Lessons

Regardless of how well prepared we thought we were for the ongoing needs of the Shoppes, we’ve learned that weren’t prepared enough. Our organization is 200 percent committed to the long-term success of the Shoppes, but there were a number of lessons quickly learned in our first year after start-up. As it turns out, construction was the easy part! 

Committee Expectations

Committee members are volunteers first, and as dedicated as they are, their time is limited. Once construction was complete and the tenants were secured, meeting attendance waned — the project was done, right? Not necessarily. If you want to open an incubator space, understand that it will require ongoing support to ensure long-term success. Make sure your staff and volunteers are in this for the long haul. Have a plan for keeping current volunteers engaged and for recruiting additional supporters. Be mindful of implications on staff time as volunteer commitment fluctuates. Be prepared.

Know Your Community

One size does not fit all. How many incubator units can your community’s customer-base, existing or potential, support? What might work in a similarly sized town might not be right for your community. 

Communicating with Businesses

Ongoing communication and support are a must. You have to be clear on what the expectations are for both parties. What will your Main Street organization provide by way of marketing and promotional support? What educational sessions will be provided, by whom, and when will they take place? Ensure that your tenants are fully informed and understand what is expected of them as part of the onboarding process — meeting participation, hours of operation, self-promotion, and any tasks to be shared amongst the tenants for the betterment of the incubator sites (things like taking out trash, setting out temporary signage, maintaining common areas, etc.). Be prepared to deal with requests to modify or change those expectations, especially hours of operation. 

Finding Your Tenants

If you build it, they will come, right? We learned that it’s not quite that easy. Before you embark on a project like this, you need to have a targeted recruitment plan, because general marketing isn’t going to cut it. This is where those committee members and volunteers are key! Just because you have a successful farmers market, pop-up, and other vendor-focused events, doesn’t mean that those vendors will translate to incubator candidates. To find viable incubator tenants, you need boots on the ground to hit every vendor show, pop-up offering, farmers market, etc., across your region. We spent countless hours scrolling social media and cold calling on prospective candidates. To help secure the best tenants, be open to modifying the original vision for the space, whether that be hours of operation or potential uses for the space.

A large group of people posing at a ribbon cutting to open the micro retail space

Shoppes at Grandon Plaza ribbon cutting. © Sauk Valley Area Chamber of Commerce.

Should You Open an Incubator?

Despite the many difficult lessons we learned throughout this process, our first season was absolutely a success. We had a spectacular set of tenants who understood that they were a part of something that was new for the area, and that we were, at times, learning the process together. We are proud to say that three of our businesses have made moves to more permanent brick and mortar locations. 

Taking on an incubator, or similar micro storefront project, will be more work than you anticipate. We encourage you to be prepared. Be committed. This was a huge investment for our organization, and while we are excited by the results so far, we know there is a lot of work still to come. As with all things Main Street, slow, incremental growth will be key. If you decide to open an incubator in your community, we hope you learn from our experiences. Be prepared to pivot, be prepared to innovate, and be prepared to celebrate the wins. 


Redevelopment Resources, a Main Street America Allied Member, is this quarter’s Main Spotlight advertiser. For more information about the services they provide to Main Street organizations, click here >