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Main Street America recently conducted a follow-up to its survey on the impacts of COVID-19 on small businesses to better understand the continued challenges businesses face as the crisis evolves. The hundreds of responses we received from business owners across the country indicate that small businesses remain severely challenged by reduced revenues and are uncertain about their path forward. Federal financial programs associated with COVID-19 have provided stopgap support but may ultimately offer limited relief as the public health crisis looms large in the minds of consumers.
Detailed findings are outlined below, followed by recommendations for Main Street programs to consider as they begin the recovery process.
Less than half of respondents who applied for federal relief dollars in the initial stimulus round received funding, and the smallest businesses had the least success with their applications. As of the end of the first federal funding allocation, 78 percent of the small businesses who responded to the follow-up survey had applied for federal relief associated with COVID-19. Of those who applied, 48 percent received funding. The smallest businesses responding to the survey had the least success with their applications: Of those business owners who applied and have fewer than 6 employees, 39 percent received funding. In comparison, 64 percent of business owners who applied and have six or more employees received funding.
Businesses in small towns applied for federal relief dollars less often and had less success receiving funding. As of April 23rd, businesses from larger towns and cities—places with at least 50,000 residents—had applied for federal relief in greater proportions and received funding in greater proportions. In our sample, 89 percent of businesses in larger towns and cities applied for federal relief, compared to 76 percent of businesses in places with fewer than 50,000 residents. In the smallest towns—places with fewer than 5,000 residents, only 69 percent of businesses in our sample applied for federal relief dollars. 59 percent of those who applied from places with 50,000 residents or more received funding, compared to 45 percent of those who applied from places with fewer than 50,000 residents.
Funding from the Payroll Protection Program (PPP) and Emergency Injury Disaster Loan (EIDL) offered little long-term financial relief. Half of the businesses that received funding through the PPP or EIDL programs and disclosed their funding amount received less than $8,000, suggesting that those businesses had relatively few employees and limited payroll expenses. Separately, we asked business owners how long their businesses could avoid permanent closure if current trends continue, and 234 businesses provided an estimated number of weeks they could stay open. Of those, 93 businesses had applied for PPP or EIDL funds and received money, 93 had applied and not received money, and 48 had not applied for either program. The businesses who had received PPP or EIDL funds provided an average estimated life expectancy of 12 weeks and 6 days, which is about 30 days longer than the average estimated life expectancy of businesses who applied but did not receive federal relief.
More than a third of businesses earned no revenue in April and laid off or furloughed their entire staffs. Personal care businesses were hit especially hard. 34 percent of businesses in our sample generated no revenue in April, and 35 percent had laid off or furloughed their entire staffs. Personal care businesses, including salons, nail salons, and barbershops, were especially impacted. 73 percent of personal care businesses in our sample did not earn revenue in the month of April, and 76 percent had laid off or furloughed their entire staffs. Food service businesses and non-food retail establishments were also hit hard: More than a quarter of food service businesses (31 percent) and non-food retail (28 percent) businesses generated no revenue in April. Across all 631 businesses represented in both the original and follow-up surveys, 2,246 employees had been laid off or furloughed--an average of 3.5 employees per business in our sample.
Local Main Street programs play a critical role in supporting small businesses across America. Main Street programs were a key provider of assistance to small businesses responding to our survey. Of the complete set of 728 small business respondents, 40 percent of businesses said that they’d received assistance from their local Main Street organization. More than 2.25 times the number of respondents indicated they’d gotten support from Main Street than support from any other source, aside from Chambers of Commerce, and Main Street was identified as a recent source of support by 42 percent more businesses than even Chambers of Commerce. 
Business owners are most interested in technical assistance focused on operating their business safely. We asked small business owners about their prior experience and future interest in seven types of technical assistance. Of the seven types, only one type—“Safety guidelines for running your business or reopening your business after a temporary closure”—elicited more interest than disinterest among the complete sample of 728 respondents. For that option, 41 percent of respondents said they hadn’t received that kind of technical assistance but would be interested, 38 percent said they hadn’t received it and weren’t interested, and 21 percent said they had already received such technical assistance.
Communities are working together and supporting small businesses through the crisis. As one of the final questions on the follow-up survey, we asked business owners what word or phrase came to mind as they think about their community’s response to the crisis. This was a purely open-ended question, but some clear trends emerged in the complete set of 728 responses. 14 percent of respondents wrote in words like “supportive,” “support,” “helpful,” or “help.” 8 percent of respondents wrote words like “together,” “working together,” “togetherness,” or “community.” 
As we analyze the survey results, there are a few recommendations for Main Street programs to consider as you help small businesses in your community recover and as you evaluate and address your own organization’s well-being.
1. Small businesses are turning to Main Street programs more than any other service provider for both technical assistance and as a connector to important survival resources. The latest survey reveals that Main Street programs provided assistance to 40 percent of the respondents when they sought support with business challenges or identifying financial resources. In comparison, 28 percent received assistance from Chambers of Commerce, 18 percent from Small Business Development Centers, and 14 percent from city government officials.
As financial support for local community and economic development organizations becomes more competitive and limited from funders like cities, states, and businesses, positioning your Main Street program as a critical connector and educational resource for small businesses will be a key message when advocating for continued and new financial support. Use the results of this survey in conjunction with a short-term (recommend 90 days) Recovery Plan to help build your advocacy campaign for implementation resources that will be needed beyond a reopen proclamation.
2. As we compare the results from the first national Main Street America survey to the findings from this survey, it is clear that business needs will be evolving quickly as we move from crisis to recovery. As such, when examining business needs, which range from guidance on safety guidelines to e-commerce, Main Street programs will need to be agile in their ability to acquire technical assistance resources for their small business owners. Please note that the new Main Street Forward resource center has a section agglomerating safety guideline examples for various retail sectors that can be shared with local small businesses.
Secondly, Main Streets should be flexible as they develop grant and/or loan resources to aid in the recovery, as needs will be much more nuanced and thus not suited for a one-size-fits-all solution. For example, while it’s clear based on survey data that many small businesses need e-commerce capabilities, designing a program exclusively for e-commerce, while important, may exclude many business owners who need other forms of technical and financial assistance.
We encourage programs to first evaluate, through a series of business interviews, business model shifts resulting from the pandemic. Then, create flexible “business model grants” that help small business owners execute on plans to address a variety of market shifts. For example, these grants could help a restaurant with interior renovation needs to host cooking classes or provide a women’s apparel store with the capital needed to add a casual wear clothing line so that they can cater to those now working from home.
Finally, work with your local/regional Small Business Development Centers. As part of the CARES Act funding, SBDCs received additional resources that can be used to sponsor expanded educational and counseling services that you identify as needs in your districts.
3. While there is much uncertainty in the world due to the pandemic, what is very apparent is that reopen proclamations don’t mean a return to pre-COVID-19 norms. This is a moment when we cannot simply turn the light switch back and expect a return to normal. Businesses will still be healing from weeks and weeks of limited to no revenues. Consumers will still be impacted from potential unemployment worries, feel a need to conserve their financial resources, and have concerns around shopping safety measures.
As such, the programs and activities that you were running during stay-at-home orders from crowdfunding programs for small businesses to virtual retail promotions and reclaimed streets for delivery and pick-up should remain in place. Furthermore, consider potentially expanding those elements or tweaking, as needed, to allow for a more hybrid recovery approach that takes into account changed shopping norms. For example, as restaurants reopen, continue to evaluate reclaiming streets for not only delivery and pick-up, but also leveraging additional parking spaces for outdoor dining spaces to account for social distancing needs.
As businesses evaluate their operating models, technical and financial needs, and how to best position their stores in a recovering economy, Main Street organizations will need to be doing the same thing. This second round of survey results are part of the Main Street Forward recovery-oriented resource center. In addition to Main Street America’s research activities, you will find valuable recovery planning tools, network best practices and examples, along with guidance on Four Point related activities to help guide you through these very challenging times.
This survey was conducted between April 24 to May 4 as a follow-up to our initial national survey conducted between March 25 and April 6 focused on the impacts of COVID-19 on small businesses. The survey was distributed using SurveyMonkey to small businesses who opted in during the initial round. Questions on our follow-up survey focused on financial relief and other forms of support offered to small businesses, recent impacts of COVID-19 on business revenue and staffing, characteristics of their business location, and community-level responses to the COVID-19 crisis.
We received 728 complete follow-up surveys, and we were able to join 631 of those surveys to responses on our original survey round. Nearly 100 new email addresses were used in the follow-up survey and it is unclear if those email addresses were secondary email addresses from participants or if new participants joined in. In the analysis used here, we worked from the sample of 631 responses where we had two complete surveys unless noted.
As with our original survey, about 40 percent of respondents in our follow-up survey own businesses in towns with fewer than 10,000 people. Only six percent came from cities with 50,000 – 99,999 residents, and six percent came from cities with more than 100,000 residents. Follow-up surveys came from 43 states and the District of Columbia, with Pennsylvania (n=74), Indiana (n=46), and Washington (n=31) most represented. 94 percent of businesses respondents have fewer than 20 employees. 69 percent have fewer than six employees. 76 percent of the business respondents are locally owned, and 61 percent are woman owned. As with our original survey, close to half of the respondents owned businesses that had been in operation for over ten years.
Disclaimer: This material has been prepared for informational purposes only and is not intended to provide, and should not be relied on for legal, insurance, liability, tax, or accounting advice. You should consult your own legal, insurance, tax, and accounting advisors for guidance on these matters.
In this episode, host Matt Wagner sits down with Dale Sexton, owner of the legendary Dan Bailey's Outdoor Co. in Livingston, Montana.
Livingston, Montana © Jake McGlothlin
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Calling all small business owners: tell us about the wins you've had in 2024, the challenges you face, and the types of support from the Main Street America network that would help you most. Take our latest survey today!
Raton Adventure Centre in Raton, New Mexico © Brenda Ferri
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The application opens in early October and will remain open until mid-November, or until all the spaces are filled.
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Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.
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Our Research team shares the results of the Spring 2024 Small Business Survey, with insights related to small scale manufacturing in Main Street districts, opportunities to best support entrepreneurs, and more.
The Dalles, Oregon © Alicia Gallo
This specialized learning experience, sponsored by U.S. Bank, combines interactive classroom sessions and a hands-on course project to equip local leaders with insights, strategies, and a a distribution-ready small business guide to foster entrepreneurship, support small business owners, and retain local businesses. Registration closes on Friday, August 30.
A storage container storefront in Jasper, Alabama. © Ryan McGill-Blanton Media Group
In this episode of Main Street Business Insights, Matt sat down with Kristin Smith, owner and founder of The Wrigley Appalachian Eatery in Corbin, Kentucky.
Led by our Small Biz Digital Trainers, participants will learn how to master their digital presence to grow their businesses and build community.
In this episode of Main Street Business Insights, Matt talks with Joshua and Jared Ravenscraft, co-founders of New Frontier, a sustainable apparel brand in Morehead, Kentucky.
Shop crawls are a great way to introduce people to your small businesses. Fredericksburg Main Street loves to host shop crawls, and this spring, they tried a new model: the flower crawl.
If the economic vitality of your downtown is on your mind, Main Street America Institute’s Supporting Small Businesses on Main Street course for you! This specialized learning experience, sponsored by U.S. Bank, will give you new insights, tools, and strategies to foster entrepreneurship, support small business owners, and retain local businesses. Registration closes on Friday, August 30.
Crema Brew Coffee is a locally-owned coffee shop in New Bern, North Carolina. © Swiss Bear
In this episode of Main Street Business Insights, Matt talks with Mileyka Burgos-Flores, CEO of the Allapattah Collaborative CDC in Miami, Florida.
In this episode of Main Street Business Insights, Matt chats with Ross Chanowski, owner and founder of NuMarket. NuMarket is a leader in crowdfunding solutions for small businesses with a focus on food services.
In this episode of Main Street Business Insights, Matt talks with Ebenezer Akakpo, a designer and jeweler who owns Akakpo Design Group and Maine Culture in Westbrook, Maine.
American Express and Main Street America announced the 500 small business owners who have been awarded $10,000 through the Backing Small Businesses grant program.
In this conversation, Matt explores the story of Elements: Books Coffee Beer, nestled in the heart of Biddeford, Maine, with co-owners Katie Pinard and Michael Macomber.
We are asking small business owners across the country to share their perspectives on the opportunities and challenges they're facing as summer approaches.
New Morning storefront in Biddeford, Maine © Heart of Biddeford
Matt Wagner, Ph.D., breaks down how context and outreach can help you build a stronger market analysis.
In this special episode of Main Street Business Insights, recorded in front of a live audience during the Main Street Now Conference, Matt sat down with Alycia Levels-Moore, owner and founder of ASL Creative Firm and POLARIS, an event and co-working hub, based in Birmingham, Alabama.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data.
Sterling Main Street launched a brick and mortar retail incubator spaces. Executive Director Janna Groharing shares lessons they learned about organization, fundraising, and outreach.
In this episode of Main Street Business Insights, Matt sits down with Glen Ellis, owner of Sycamore Education, Dominion Catalyst Services, and Milady Coffeehouse in Fremont, Nebraska.
In this episode of Main Street Business Insights, Matt sits down with Jaime Courtney, President of Shoalwater Seafood, Derek King, Oyster Farm Director of Shoalwater Seafood, and Shane Thomas, Tribal Council Vice Chair of the Shoalwater Bay Indian Tribe.
Sarah Cole, owner of Abadir’s in Greensboro, Ala., was a 2023 Backing Small Businesses grantee. Abadir’s is a pop-up eatery specializing in seasonal and wholesome baked goods influenced by Egyptian traditions and flavors combined with inspiration from true Southern cuisine.
In this episode of the Main Street Business Insights podcast, Matt sits down with Casey Woods, Executive Director of Emporia Main Street in Emporia, Kansas.
In this episode of Main Street Business Insights, Matt sits down with Nicole Fleetwood and McKinzie Hodges, co-owners of Scratch Made Bakery in Amarillo, Texas.
Tylisya Gober, owner of Barbie Behavior Boutique in Oak Park, Mich., was a 2023 Backing Small Businesses grantee. Barbie Behavior is a women’s clothing boutique specializing in celebrity-inspired attire.
Tiffany Fixter, owner of Brewability in Englewood, Colorado, was a 2023 Backing Small Businesses grantee. Brewability is an inclusive brewery and pizzeria that employs adults with disabilities to brew craft beer.
We’re excited to announce that Main Street America will continue to offer virtual and on-demand small business training in 2024 through an evolved program, the Small Biz Digital Trainers program.
In this episode of Main Street Business Insights, Matt sits down with Jennifer Jones, co-owner of Good Times Coal Fired Pizza and Pub in Big Stone Gap, Virginia.
In this episode of Main Street Business Insights, Matt sits down with Tiffany Fixter, owner of Brewability, an inclusive craft brewery and pizzeria that employs adults with disabilities based in Englewood,
In this episode of Main Street Business Insights, Matt sits down with Bobby Boone, founder and Chief Strategist of &Access. Based in New Orleans, La., &Access creates data-driven and design-centric retail real estate solutions for historically excluded entrepreneurs and under-invested neighborhoods.
New Orleans, Louisiana © Bobby Boone
Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.
In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.
In this episode of Main Street Business Insights, Matt sits down with Janet Hurn, co-founder of Future Ready Consulting in Cincinnati, Ohio.
Cincinnati, Ohio © Janet Hurn
In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.
Matt Wagner, Ph.D., shares his predictions for the trends impacting small businesses in 2024.
Chief Program Officer Matt Wagner, Ph.D., shares his predictions for the trends impacting small businesses in 2024.
A podcast featuring some of the best advice we heard from entrepreneurs and community leaders across the country.
Our research team shares the results of the Fall 2023 Small Business Survey.
Learn how local entrepreneurs have leveraged the power of a Main Street community to establish, maintain, and grow their ventures.
Learn how this organization is uplifting business owners and preventing displacement.
Charlotte, NC © Pixabay
Small Business Saturday is an important opportunity to show your support for local businesses. We asked business owners across the network what your support means to them.
Laramie, WY © Laramie Main Street Alliance
Meet the latest recipients of the Backing Small Businesses Program from American Express!
Matt sits down with Jamie and Jerry Baker, co-owners and founders of Trendy Teachers, a teaching boutique and educational toy store located in downtown Rome, Georgia.
This holiday season, rally your communities around the small businesses that help make your downtown thrive.
Small Business Saturday is Nov. 25! Check out these five strategies to celebrate shopping small.
Middlesboro Main Street in Middlesboro, Ky., Puerto Rican Cultural Center in Chicago, Ill., and Sugar Creek Business Association in Charlotte, N.C., have each been awarded $100,000 through The Hartford Small Business Accelerator Grant Program in partnership with Main Street America.
Matt sat down with Anette Soto Landeros, co-owner of Casa Azul Coffee and President and CEO of the Fort Worth Hispanic Chamber of Commerce in Fort Worth, Texas.
Matt Wagner sat down with Danny Reynolds, president and owner of Stephenson's, an independently owned high-end fashion retailer in downtown Elkhart, Indiana.
Matt Wagner sat down with Harvey Williams, Co-Founder and CEO of Delta Dirt Distillery in Helena, Arkansas.
Learn how the Little Santo Domingo neighborhood of Miami is working with the Truist Foundation to strengthen pathways to small business ownership.
© Allapattah CDC
Get ready to support your small business owners and encourage people to shop small this November!
Matt Wagner sat down with the CEO of Keith McDonald Plumbing in Milledgeville, Ga., Lindsay Goodson McDonald.
Learn how the South Carolina Coordinator Program is uplifting small businesses across the state with their dedicated e-commerce platform.
© Main Street South Carolina
Matt Wagner sat down with The Barbershop Conversation podcast team, co-hosts Kenneth Bentley and Davion Hampton along with executive producer Emory Green Jr., in Goldsboro, Florida.
From a cat cafe to a computer repair shop and museum, check out these innovative small businesses from across the Main Street network.
© Historic Valley Junction
This three-week live, online course will prepare local leaders to more effectively work with small business owners in their districts and create an environment that is supportive of entrepreneurship.
© Notice Pictures
Main Street America has a podcast! Tune into Main Street Business Insights to hear from small business leaders across the country.
Meet the 2023 recipients for the Backing Small Businesses grant program, presented by American Express, to provide financial support to small business owners to address critical needs and make a positive impact in their local communities.
In partnership with Grow with Google, our digital coaches will work with businesses in their home states, with a focus on those that operate in small towns and rural communities.
Congratulations to these innovative Shop Small events from across the Main Street network.
Stockbridge, GA © Stockbridge Main Street
Spencer Main Street's Main Street Micro Grants is injecting key funding into their small business ecosystem.
Spencer, IA © Spencer Main Street
Check out a deep dive into the results of our Spring 2023 Small Business Survey, plus insights to help inform the work of local leaders supporting entrepreneurs on Main Street.
Meet the communities who have been chosen to receive entrepreneurial support from Main Street America and the Kauffman Foundation.
We spoke to Debbie Ho, Executive Director at Chinatown Main Street, to learn about the history of women in Boston Chinatown.
Boston, MA © Kyle Klein
From program budgets to big achievements, here's the latest data on the Main Street Movement in 2023.
Franklin, TN © Brandon Jean
Learn how Downtown Inc and York County Economic Alliance are supporting marginalized small business owners in their community
York, PA © Sully Pinos
Meet Backing Small Businesses grantees Kim and Chris Casteel of Anew Life Prosthetics and Orthotics based in Detroit, Michigan.
Short stories about small business owners from Evart, Michigan.
Evart, MI © Storyville
Matt Wagner looks back at his small business predictions for 2022 and shares predictions for 2023.
Learn about the City of Boston’s efforts to invest in economic equity.
Learn how this West Virginia community redirected façade improvement funds to revive local commercial kitchens.
Matt Wagner wrote an article for the OECD blog on how can small business owners can combine digital tools with the power of place to find sustainable success.
Inspired by a session at the 2022 Main Street Now Conference, Main Street Ottumwa has launched the Business Builder Academy, an entrepreneurship course to help aspiring business owners start their ventures.
Ottumwa, IA © Main Street Ottumwa
Whether you are a seasoned American Express Small Business Saturday Neighborhood Champion or an entrepreneur joining this national movement for the first time, we’ve gathered a roundup of resources to support your “shop local” marketing efforts.
We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.
Wixom, MI © Carissa Serylo
From social media scavenger hunts to downtown passports, the Main Street network has used countless innovative ways to encourage their communities to Shop Small®—and had plenty of fun doing it.
Oceanside, CA © Road West Photography
Main Street Franklin is leading the way in showing how women business owners can be a powerful force for change in their communities.
#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.
Learn how the Small Business Census pilot project explored the demographics of the small businesses that call Main Street districts home.
Colville, WA © Colville Together
We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.
Camden, AR © Kimberly Moore Davis
Main Street leaders and local development practitioners from around the world participated in this exciting webinar hosted by the OECD.
Learn how Silver City MainStreet is using Story Hours to connect local business owners with the community.
Silver City, NM © Silver City MainStreet
Main Street Skowhegan opened their new Skowhegan Center for Entrepreneurship, a downtown space for co-working, meeting, entrepreneurial support, trainings, and education.
Skowhegan, ME © Kristina Cannon
Main Street America is proud to support the Revitalizing Small and Local Businesses Act
Main Street America's research team shares the results of the 2022 Small Business Survey.
© JENNIFER E. WOLF
Learn about Show of Hands, an entrepreneurial program in multiple Main Street communities.
Wheeling, WV © Wheeling Heritage
Chief Program Officer Matt Wagner, Ph.D., shares his predictions for the trends affecting small businesses in 2022.
Is your Main Street ready for the biggest small business shopping day of the year?
Main Street Charles City organizes their annual 'WonderFall' event, a business decorating contest designed to have some fun with the autumnal season as well as provide a reminder of the importance of curb appeal in attracting the public’s attention.
Charles City, IA © Mark Wicks
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
Main Street Arkansas has brewed a new engaging way for tourists and residents alike to explore local Arkansas commercial districts: the Main Street Arkansas Coffee Trail.
Little Rock, AR © Main Street Arkansas
Matt Wagner explores how Main Streets can navigate workforce concerns in the post-pandemic economy.
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
Memphis, TN © Four Way
Heart of Biddeford shares the strategies they developed to support Black-owned businesses in their community.
Biddeford, ME © Heart of Biddeford
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
The global pandemic gave us all a glimpse of a further dispersed future – a time when you don’t sit in a classroom at school, watch movies in a theater, or even go to the grocery store. Where do Main Streets fit in that model?
The COVID-19 pandemic has long-lasting effects on the economy. Here are 11 changes that small business owners should continue to remain competitive.
This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.
Tulsa, OK © Dr. Tiffany Crutcher
Learn about the various programs and initiatives that Fremont is using to promote inclusive economic development.
Fremont, CA © Fremont Economic Development
BDOs are place-based organizations that help small businesses and entrepreneurs to flourish. They have been on the frontline of support for the country’s hardest-hit entrepreneurs throughout the pandemic and have been working to enable thriving commercial corridors throughout the crisis.
Matthew Wagner, Ph.D., Chief Program Officer at Main Street America, was featured on Breaking Down Barriers: a podcast from Startup Space highlighting stories of community leaders who break down barriers to entry for underserved and unrepresented entrepreneurs.
A vacant storefront is the perfect stage to creatively promote the available space or to showcase other businesses and events in the area.
Ripon, WI © RetailWorks, Inc
We heard from 289 business owners in 35 states plus the District of Columbia in our new text message-based survey of small business owners across the network.
The Batavia Boardwalk Shops are freestanding, purpose-built structures acting as seasonal pop-up locations for entrepreneurs, offered in tandem with a business incubator program.
Batavia, IL © April Duda Photography
For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.
As a vital place factor within an entrepreneurship ecosystem, pop-up programs allow for emerging businesses to test their product, gain consumer feedback, and promote their brand at an extremely low cost. In essence, allowing for a ‘fail-fast’ product development cycle.
Asheville, NC © Ablohkin
In early December, as the COVID-19 crisis intersected with a peak moment in the holiday shopping season, we surveyed small business owners and Main Street programs to learn more about how they were managing.
© Cindy Shebley
New research by Main Street America suggests greater returns on our missions and resources can be had by transitioning to more deliberate economic vitality work centered on cultivating new business development from within our own communities and neighborhoods.
Fredericksburg Virginia Main Street (FVMS) is taking storefront activation to a new level with their new initiative, the Scan & Love Project, which tells the stories of business owners through personal and engaging videos.
Meet a recipient of the HartBeat of Main Street Grant Program
Meet a recipient of the HartBeat of Main Street Grant Program
Meet a recipient of the HartBeat of Main Street Grant Program
Meet a recipient of the HartBeat of Main Street Grant Program
Meet a recipient of the HartBeat of Main Street Grant Program
Meet a recipient of the HartBeat of Main Street Grant Program
Meet a recipient of the HartBeat of Main Street Grant Program
Harrisonburg Downtown Renaissance explores how they redesigned their Bricks & Clicks Business Retention Program during the pandemic.
Meet some amazing women business owners!
Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.
Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them.
Matt Wagner explores how the pandemic may affect the shop small holiday weekend.
COVID-19 has led to a rise in remote working. How can small and rural towns leverage this shift to create vibrant local economies?
How does psychology impact the recovery of our downtowns after the COVID-19 pandemic?
Small Business Saturday® is more than a day to shop. It’s a nationwide movement that shines a spotlight on the importance of supporting small businesses in communities across America.
The Town of Benson started a special project to highlight their downtown businesses.
The Berkley Downtown Development Authority (DDA) proudly debuted its Downtown Berkley Shopping Bag for a Cause through a partnership between Better Life Bags.
Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.
The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.
The Jefferson Rotary Club partnered with Jefferson Matters: Main Street to offer mini-grants for building facades and storefront signage to two dozen businesses for up to $500 each.
The Wisconsin Economic Development Corporation (WEDC) partnered with Retailworks, Inc., a commercial interior design, display and branding firm headquartered in Milwaukee, to launch Wisconsin’s Main Street Makeover Contest.
Kelly Tompkins of Main Street Enid shares more about the Maker Trail project and how it inspired creativity and helped people discover downtown.
Too often, as we’re strolling our favorite Main Street, we pass empty or dark shop windows that make us want to hurry home a little bit faster. Imagine instead, a charming streetscape adorned with vibrant, lively window displays, showcasing retailers’ favorite products and seasonal gift ideas.
Small Business Saturday promo pic from Downtown Goldsboro, North Carolina, showing all the folks who took the pledge support a small business in their community.
We’ve put together a practical list of some of the things that local store owners can do right now to help them capitalize on this increasing trend in local searches.
From authentic comfort food to farm-to-fork fresh and everything in between, these restaurants, bars, and cafes are key to the thriving social, business, and residential life in the historic commercial districts in Main Street Iowa communities.
Located in southeast Kansas, Independence (pop.8,799) is home to Fab Lab ICC, which is on track to be the world’s leading innovator in combining entrepreneurial mindset education with a fab lab maker space.
The craft beer industry is playing a key role in the rebirth of Main Streets and neighborhood commercial districts across the county.
Appealing to mobility-challenged shoppers yields benefits beyond the store.
Being the only person in the know can be fun, exhilarating even. Except when you are the one person out of 600+ in a room and you know bad news is coming.
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Altavista On Track, the local Main Street organization, is working to cultivate and sustain local entrepreneurs with an educational business launch competition, Pop-Up Altavista 2.0.
In Winchester, Virginia, one woman’s vision and commitment to downtown’s revitalization created an innovative community space for the Creative Class.
A business retention and expansion plan, properly implemented, not only helps keep businesses open but possibly even helps them expand.
The first rule of conducting business is “make it simple.” The easier it is to pay for merchandise, get entertainment or obtain a service, the more likely it is that people will take advantage of those options.
Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.
To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.
Façade appearance is a critical aspect of the overall aesthetic appeal and unique character of downtown.
A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.
Main Street Iowa, a program of the Iowa Economic Development Authority’s Iowa Downtown Resource Center, created a one-of-a-kind three-year program to provide help for performance venues located in Main Street districts.
