NewTown Macon created the Hype Hounds program, which invited local dogs to become downtown ambassadors who help promote Macon as a dog-friendly destination. Dogs (and their owners) visit dog-friendly businesses, restaurants, and bars, and pose to take photos for social media while wearing their Hype Hound bandanas.
“This initiative brings together dog lovers and their adorable pups to showcase the multitude of dog-friendly businesses, restaurants, and bars that add to the magic of Downtown Macon,” said Hailie Poppell Director of Marketing at NewTown Macon. This program also drives engagement on NewTown Macon’s social media channels. They have seen a 7% increase in the use of #downtownmacon since the program started.
Inspired by NewTown Macon’s session at the 2023 Main Street Now Conference, Emporia Main Street has developed their own Hype Hounds program. “We contacted Macon after the conference, talked through Hype Team specifics, and then implemented the Hype Team (human ambassadors) and Hype Hounds,” said Emporia Main Street Executive Director Casey Woods.
Beyond the Hype Hounds, Emporia Main Street has implemented water stations for dogs, utilized their Fabrication Lab to generate sponsored dog waste bag boxes downtown, and created a “pet-friendly” window cling for local businesses that welcome furry friends.
Welcoming pets is a great way to bring people downtown. From exciting events to business and design practices, these Main Streets provide strong examples of the strategies you can use to create a pet-friendly community in your district.