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Marion, Iowa © Tasha Sams
Trabajamos en colaboración con miles de socios locales y líderes de base de todo el país que comparten nuestro compromiso de fomentar la prosperidad compartida, crear economías resistentes y mejorar la calidad de vida.
Emporia, Kansas © Emporia Main Street
Formadas por pueblos pequeños, comunidades de tamaño medio y distritos comerciales urbanos, las miles de organizaciones, personas, voluntarios y líderes locales que componen Main Street America™ representan la amplia diversidad que hace que este país sea tan singular.
Chicago, Illinois © Main Street America
¿Busca estrategias y herramientas que le ayuden en su trabajo? Sumérgete en el Centro de Recursos de Main Street y explora una amplia gama de recursos, entre los que se incluyen nuestro extenso Centro de Conocimientos, oportunidades de desarrollo profesional, ofertas de servicios sobre el terreno, apoyo a la promoción y mucho más.
Waterloo, Iowa © Main Street Waterloo
Su ventanilla única para conocer las últimas historias, noticias, eventos y oportunidades -incluidas subvenciones y programas de financiación- en Main Street.
Kendall Whittier - Tulsa, Oklahoma © Kendall Whittier Main Street
Únase a nosotros en nuestro trabajo para fomentar la prosperidad compartida, crear economías fuertes y mejorar la calidad de vida en los centros y distritos comerciales de los barrios.
Construction projects are important for the long-term success of your Main Street, but they can cause many short-term headaches. © Grant Harper
Streetscape construction can be challenging for any downtown district, but with careful planning and collaboration, it can also be an opportunity for growth and improvement. Main Street directors are crucial in navigating these projects, ensuring businesses survive and thrive despite disruptions. Here are some best practices to help you lead your community through a successful streetscape construction project.
Build a Strong City/Main Street Partnership
A strong relationship between your Main Street program and the city is key to a successful streetscape construction project. Start by assembling a team that includes city communications, city engineers, city planning, the parks department, and other relevant city staff. Here are some considerations:
Create a Main Street Liaison Contract
Large-scale projects can be time-consuming and drain resources from your Main Street program. Consider proposing a contract with the city to ensure that your organization is included in the construction budget. This not only protects your organization’s time but also sets clear expectations. Streetscape construction can lead to the loss of up to 30% of businesses, so it’s in the city’s best interest to support the business community during this time. For example, the contract could provide funding to hire additional staff to handle the increased workload.
Understand the Engineering Plans
Even if you’re not an engineer, thoroughly reviewing construction documents is essential. Consider these factors:
Explore Cost Share Options for Building Owners
Work with the city to explore cost-sharing options for infrastructure improvements. Building owners might be assessed for upgrades, such as additional water lines, sewer improvements, or fire suppression systems. Discuss tax incentives for ADA improvements and fire suppression systems with property owners and prepare this information for your meetings with them. Now is a great time for building owners to invest.
Craft a Communication Plan
Work closely with the city’s communications department to develop a communication plan. It’s important to divide responsibilities clearly. Some examples include:
Fun branding can help ease the sting of a construction project while keeping people informed. © Uptown Marion
Host Pre-Meetings
Organize pre-meetings with business and building owners to address their concerns and gather input. This is the time to answer key questions like “When?” and “For how long?” Offering options, such as a longer phased construction versus a shorter, more intense period, can help build consensus and create project ambassadors.
Understand Timelines
Advocate for a construction timeline that minimizes business disruption. While infrastructure needs may dictate the phasing, ensure that business impacts are considered. Regular meetings with city staff and contractors are crucial for keeping the project on schedule and communicating any changes promptly.
Manage Parking During Construction
Parking can be a contentious issue during construction. Develop a plan for where business owners, employees, customers, construction workers, and delivery vehicles should park. Create district maps for each phase of construction that clearly show street closures and parking locations. Consider temporary signage and parking restrictions to guide the flow of traffic.
Combine Archaeology and Community Engagement
Construction can unearth unique artifacts in historic districts. Coordinate with the city and construction contractors to allow archaeological exploration. Share any found items with the community through social media and local museums. This can create positive attention and community pride during the project.
Hire a Designer for a Graphics Package
First impressions matter. Invest in high-quality marketing designs and slogans to keep the construction area in mind for customers. Consider creating a mascot like “Kenny the Cone” to engage the community at events. Use QR codes for frequently changing information and develop positive taglines such as:
Equip businesses with personalized signage to maintain a consistent and professional image throughout the project.
Maintain Accurate Records for Communication
Maintaining up-to-date records of business owners, building owners, and residents is essential. Ensure you have direct contact information and preferred methods of communication. In case of emergencies, you’ll want to reach decision-makers quickly. Building these relationships early will facilitate smoother communication during the project.
Make sure to keep people informed with regular updates on the project. © Uptown Marion
Keep Events Downtown
Don’t let construction scare away your downtown events. Develop a plan that accommodates events during construction and highlights the importance of keeping them in the district. If you lose events, use this time to create new, construction-themed events that engage the community and bring attention to the ongoing improvements.
Hold Regular Meetings and Keep Open Communication
Hold regular meetings with business and building owners during construction. This will keep everyone informed and provide a forum for addressing issues directly with project leadership. You can also use these meetings to distribute updated posters and flyers, and reinforce the importance of positive communication.
Use Effective Signage and Marketing
Prepare road signage and marketing materials in advance. Identify areas for signage, both large and small, to guide customers during street closures. Create eye-catching marketing campaigns and work with media partners to share positive stories. Consider creative ideas like:
Manage Media Relations
Have candid conversations with media partners about the impact of negative press. Work to keep coverage positive but realistic and push out great stories and press releases to trusted partners who can help convey your message to the public.
Foster Positivity
Encourage businesses to maintain a positive attitude. Remind them that customers are less likely to return if they encounter negativity. Offer your office as a place for business owners to vent if needed, but emphasize the importance of keeping customers focused on the project’s positive aspects. Promote specials, construction-themed events, and creative marketing ideas that keep customers engaged.
Streetscape projects are difficult, but they can greatly impact your downtown. © Fisheye Photography
Once construction is complete, celebrate with a community-wide event. A ribbon-cutting ceremony, time capsules, or themed treats are all great ways to thank the community and the project supporters for working with you on the project. And make sure to take some time to celebrate yourself as well!
Managing streetscape construction requires careful planning, open communication, and a positive attitude. By following these best practices, Main Street directors can lead their communities through construction challenges and emerge stronger with a revitalized downtown streetscape that benefits businesses and residents alike.
Music has a unifying power to bring people of all generations, backgrounds, and cultures together for creative expression. Let’s explore how accessible, family-friendly music experiences can strengthen Main Streets across America to build stronger communities, one concert at a time!
Main Street America is pleased to announce the launch of a $1.8 million sub-grant program as part of our partnership with the U.S. Department of Transportation's (USDOT) Thriving Communities Program.
Beloit, Kansas © Shane Hampton
Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.
At the heart of thriving Main Streets are vibrant public spaces that unite people of all ages and backgrounds and enrich community life. And what better way to activate public spaces than through the power of free, live music?
Middlesboro, Kentucky © Levitt Foundation
Learn how Main Streets can tap into federal resources to improve transportation infrastructure, take down barriers, and improve access to key services.
Main Street America is proud to announce the release of a new resource to help Main Streets and commercial district organizations better prepare for and respond to more frequent and severe disasters.
Marion, IA © Uptown Marion
This Boston Main Street installed an innovative street mural to highlight crosswalks and improve pedestrian safety.
These seven Main Streets have implemented innovative, exciting, and fun programs to help welcome dogs to their downtowns.
MSA President and CEO Erin Barnes explores how a holiday market in a public park brought a new focus on growing humanitarian needs in downtown city centers.
The RAISE program funds surface transportation projects with local and regional impact by enhancing safety, mobility, sustainability, and economic growth.
Streetscape improvements can make a big difference for Main Streets. © Grant Harper
Learn how Main Street America's work with the DOT's Thriving Communities Program is supporting transformative efforts with community partners like the Shoalwater Bay Indian Tribe.
Apply for federal funding to remove, retrofit, or mitigate transportation infrastructure that creates barriers to community connectivity.
Art is a powerful tool for community change. Learn how the arts can improve community engagement, boost economic development, and connect with the Main Street Approach.
Streets play an important role in our downtown districts. Learn more about Main Street America's recent work with the Department of Transportation to promote vibrant and sustainable downtown roadways.
Learn how the Safe Streets and Roads for All program is providing grants to prevent roadway deaths and serious injuries.
Streetscape in Denison, Texas. © Mel Climer — Climer Design
REV Birmingham y Woodlawn United comparten cómo trabajan para revitalizar espacios y lugares en Birmingham (Alabama) mediante proyectos de infraestructuras cívicas en los históricos corredores comerciales de la ciudad.
Descubra cómo esta ciudad de Luisiana ha dado prioridad a la accesibilidad para construir una comunidad acogedora e integradora.
Centro de Ruston, Luisiana. Fotografía de Henry McCoy.
Descubra cómo el barrio Little Five Points de Atlanta utiliza este singular programa de murales para celebrar San Valentín y recaudar importantes fondos para su obra.
Aprenda cómo la micromovilidad puede aumentar el acceso, la equidad y la inclusión en su calle principal con ejemplos de programas locales de toda la red.
Washington Main Street anima a la gente a enfrentarse al tiempo lluvioso con su programa gratuito de reparto de paraguas.
El aparcamiento es un problema difícil para muchas calles principales. Analizamos los argumentos a favor y en contra del aparcamiento gratuito, así como un método para realizar un inventario del aparcamiento en el centro de la ciudad.
Miami, FL © Matt Alaniz
Descubra cómo la Asociación del Centro de Bainbridge Island aprovecha su conexión con el ferry para crear un centro de la ciudad transitable y lleno de vida.
Bainbridge Island, WA © Anna Carson
Un innovador proyecto artístico da nueva vida a los callejones de Billings, Montana.
Billings, MT © Alianza Downtown Billings
Tanto en las grandes ciudades como en los pueblos pequeños, la gente se enfrenta a peligros cada vez mayores cuando se desplaza a pie. Como defensoras de unos centros urbanos conectados y transitables, las calles principales desempeñan un papel crucial en el aumento de la seguridad de los peatones.
Lansing, Michigan © Lansing 5:01
Infórmese sobre cómo puede participar en el programa Comunidades prósperas como capacitador o cómo puede recibir apoyo del programa.
Para celebrar el Mes Nacional de los Parques y las Actividades Recreativas, exploramos tres proyectos y colaboraciones innovadores e interesantes basados en los parques de las comunidades de Main Street.
Waterloo, Iowa, comparte consejos y lecciones aprendidas de su programa de e-scooter.
Aprenda a aprovechar los principios y estrategias de diseño para crear un centro de la ciudad más fresco y acogedor.
Main Street America ha recibido 5,9 millones de dólares para apoyar a 20 comunidades de la Main Streets Community of Practice a través del Thriving Communities Program del Departamento de Transporte durante los próximos dos años.
La ciudad de Leeds, AL dio la bienvenida a un nuevo mural en el centro de la ciudad durante las vacaciones que ha traído un sentido de entusiasmo y anticipación para los esfuerzos continuos para centrarse en el distrito del centro de Leeds.
Leeds, AL © Jeremy Dove
¿Qué hay más típico de Iowa que convertir los graneros en arte público? Descubre cómo Main Street Coon Rapids creó estos hermosos murales para celebrar el centro de la ciudad.
Coon Rapids, IA © Main Street Coon Rapids
Los jardines de polinizadores son una forma fantástica de aumentar los espacios verdes, fomentar la sostenibilidad y educar a la comunidad sobre el medio ambiente local.
El programa AARP Community Challenge concede subvenciones de acción rápida para activar espacios públicos. Conoce algunas de las Main Streets subvencionadas este año a través del programa.
Metuchen, NJ © Alianza Downtown Metuchen
Learn how these outdoor microspaces can contribute to more vibrancy in our public spaces.
Chairman Emeritus Ed McMahon explores the power of place in creating spaces people love.
Boise, ID © christiannafzger
To support Georgia Main Streets throughout the recovery process and position them for long-term sustainability, Main Street America launched the Georgia Main Street Innovation Grant Program, made possible through generous support from The Williams Family Foundation of Georgia.
Thomasville, GA © Thomasville Main Street
Intentional placemaking has had many unexpected benefits for this Alabama town.
Wetumpka, AL © Jenny Sue Stubbs
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
Hopewell, NM © Hopewell Downtown Partnership
Mount Airy Downtown, Inc., celebrated the return of their Market Street Arts and Entertainment District (MSA & ED) last weekend, as part of their pandemic recovery efforts.
Mount Airy, NC © Robbie Curlee
A vacant storefront is the perfect stage to creatively promote the available space or to showcase other businesses and events in the area.
Interested in creating a StoryWalk in your downtown commercial district? Read on to learn more about installing a successful story walking trail.
In remembrance and in honor of Dr. Marin Luther King Jr., over 900 streets in the United States were named after him. Many are located predominantly in African American communities.
Milwaukee, WI © Historic King Drive BID
Dubbed the Blues Alley, the Ripley Main Street program plans to install murals of local pioneering Black blues artists, cutout guitars painted by local art students, and blues lyrics painted on the walls.
Ripley, MS © Ripley Main Street
Wayfinding guides people to places they seek but it also brings awareness to places they may have otherwise missed.
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
Main Street America partnered with OneMain Financial to create Made on Main Street.
Creating a historic or art walking tour is much more than simply a collection of pictures and descriptions.
Over 300 attendees enjoyed a family-friendly block party that celebrated the community and showcased Prosser's upcoming streetscape improvement project.
Cambridge was the first Main Street community in Maryland to install public chargers.
The Downtown Newton Development Association (North Carolina) partnered with the City of Newton on a temporary tactical urbanism project to demonstrate how their permanent streetscape improvements will benefit downtown.
Over 500 people braved the misty rain this past weekend to come and celebrate Painesville and its Made on Main Street community transformation project.
Wilson Artsy Alleys is an initiative of the Wilson Downtown Development Corporation which takes the arts to new locations in forgotten places.
In October 2017, Main Street Ottumwa collaborated with local partners, Main Street Iowa, the National Endowment for the Arts, and the Better Block Foundation to stop planning, talking, and wishing, and start doing.
Kelly Tompkins of Main Street Enid shares more about the Maker Trail project and how it inspired creativity and helped people discover downtown.
The Metuchen Downtown Alliance created a cool, family-friendly public gathering space in “the worst looking spot in town” with the help of just $2,500 in Edward Jones Placemaking on Main Challenge matching grant funds,
A collaborative effort launched between Laramie Main Street Alliance (LMSA) and vertical farming company, Plenty, looked to blank downtown walls as a canvas for growing food, creating conversation, and activating overlooked spaces.
From walkability and transportation connectivity, to access to nature and availability of fresh food, place is inextricably linked to achieving positive health outcomes in rural America.
Beautiful view of the Eiffel Tower fountain through Main Street Paris's new Love Lock Fence.
Kasey Drummond, Glenrock Main Street Director, explains how they brought the acclaimed graffiti artist ARCY to their Main Street and explores the work he produced in three additional Wyoming communities on his summer tour.
Karen Dye, Newkirk Main Street's program manager, was inspired to “make downtown more fun and festive” with painted water meter covers after learning about the practice at a recent Main Street Now conference.
Appealing to mobility-challenged shoppers yields benefits beyond the store.
In contrast, the Main Street Program in Laramie, Wyoming, is thriving, having successfully cultivated millions of dollars to help fill these vacant, blighted spaces with permanent structures.
In this article we’ll explore the process of planning, funding, installing, operating, and enjoying music on your Main Street.
In 2016, the North Carolina Main Street & Rural Planning Center partnered with the University of North Carolina at Greensboro’s Department of Interior Architecture (UNCG) to provide design assistance to Main Street communities.
Placemaking is a strategy that Six Corners Association has enthusiastically applied to our community development efforts because of its seamless integration with the Main Street Approach.
How one Wyoming Main Street implemented a free bike share program.
In 2015, the Wisconsin Economic Development Corporation (WEDC) partnered with the University of Wisconsin–Madison to engage Wisconsin Main Street organizations and farmers markets in the Metrics and Indicators for Impact – Farmers Markets (MIFI-FM) toolkit.
La organización local Main Street, Downtown Milford Inc., está intentando hacer frente a estos cambios demográficos creando un sentimiento de comunidad más integrador.
Esta es la historia de cómo una reunión de la Fundación Nacional de las Artes en Washington inspiró a los líderes de una pequeña ciudad de los Apalaches a conectar con los de Milwaukee para transformar un parque abandonado.
Las comunidades de Main Street de todo el país no son ajenas a la búsqueda de estrategias creativas para resolver sus problemas más acuciantes: edificios vacíos, comercialización del centro, refuerzo del comercio minorista, por nombrar algunos.
Este artículo es el segundo de una serie sobre los corredores y el importante papel que desempeñan en la revitalización de Main Street. El artículo anterior se centraba en los orígenes históricos de los corredores, los tipos de corredores y las funciones que desempeñan en nuestras comunidades.
La apariencia de las fachadas es un aspecto crítico del atractivo estético general y del carácter único del centro de la ciudad.
Aunque el programa Main Street no tome la iniciativa en la mejora de los corredores, puede ser un socio vital y un defensor de las mejoras en el aspecto general de la comunidad.
Las banderolas en los postes de las calles preservan el carácter histórico de las calles principales a la vez que fomentan la concienciación y el compromiso de la comunidad.
Con el firme apoyo de la comunidad, la Fundación de la Biblioteca consiguió recaudar más de 1,2 millones de dólares en donaciones privadas.
Para que un centro de ciudad funcione bien hacen falta muchos carteles, pero no todas las comunidades saben cómo es un buen sistema de señalización ni lo decisivo que puede ser para crear un centro de ciudad de éxito.
Uno de los principales objetivos del tranvía de Atlanta es atraer inversiones y revitalizar los barrios situados a lo largo de su trazado.
Atlanta, Georgia © Central Atlanta Progress
