Community Spotlight: GM on Main Street Grant Recipient Holly, Michigan
Holly, Mich. received funding from the GM on Main Streett grant for their Beautify Holly Battle Alley Social District and Ganshaw Park projects.
After
Photo credit: NEWaukee.
This is the story of how a National Endowment for the Arts gathering in DC inspired the leaders of a small town in Appalachia to connect with those in Milwaukee to transform a neglected park.
At their "Beyond the Building" meeting in 2014, the National Endowment for the Arts identified national conferences for their potential to make creative placemaking contributions to host communities. At that time Middlesboro, Kentucky, had adopted creative placemaking as a central strategy for the transformation of this small mountain town. Two successful Better Block events, a pop-up shop to highlight Appalachian artisans and dozens of pallet chairs lining Main Street, were just a few results. These efforts were followed by launch of an entrepreneurship training program for artists to sell their work online along with staging free concerts on a neglected public space that was transformed through winning the Levitt AMP [Your City] contest twice.
When placemaking leaders in Middlesboro reached out to their colleagues in Milwaukee with an idea about working together on a session for the Main Street Now Conference, despite being separated by over 600 miles, the shared interest in creative placemaking created an instantaneous bond. The Creative Placemaking Bootcamp was born.
The Site
A few blocks away from the Main Street Now Conference, there is a small triangular lot with the Letter Carriers’ Monument (right) by artist Elliot Offner. This was created in 1989 for the centennial of the National Association of Letter Carriers. Buck and Palmer in their Outdoor Sculpture in Milwaukee: A Cultural and Historical Guidebook wrote:
"The downtown Milwaukee site of the monument is correct in a historical sense, but unsuccessful in its public presence. Site considerations for the monument were overlooked and it stands on the small crowded triangle with annoying awkwardness."
Enter NEWaukee. Since its founding in 2009, this self-described “social architecture firm” has worked tirelessly to change the way people connect. A core group of young professionals came together around creative interventions and signature events “To Make Our City More Awesome!” When given the opportunity to partner on a workshop at the Main Street Now Conference, NEWaukee was quick to identify a site and line up resources.
Early on the Greater Milwaukee Association of REALTORS® signed on. With their participation they brought funding from their national organization to help turn Postmans’ Park around. The addition of award-winning Milwaukee designer Ryan Tretow to the team, helped to bring sophistication to the design interventions being proposed.
The Interventions
© TRETOW, LLC
Postmans’ Park is designed as a social experiment for Milwaukee's Westown neighborhood. The design (see aerial view above) simultaneously responds to its historical significance and geographic location, sun angles, context, etc., while adapting to the requirements of the budget and the human experience. More specifically, the design utilizes a series of interventions that serve as a tool kit for social engagement.
© TRETOW, LLC
Intervention 01: Lunch Hour
The first intervention is designed to respond to the needs of the existing community of office workers. This intervention takes the shape of a large, communal table to enjoy a lunch out in the park and support food truck programming. This large table is intentionally designed as a single, linear form that suggests conversation and the sharing of a meal. We believe this table can also be used by others as an outdoor classroom or impromptu outdoor meeting space for the community.
© TRETOW, LLC
Intervention 02: Stage
This intervention serves as an implied stage and writable backdrop. This is the place where presenters can vocalize ideas to larger groups through poetry, music, and more. It also is a surface to project short films and functions as a chalkable writing surface for the community to leave messages and share ideas. Representative of change and the development of ideas over time, as the chalk washes away with each rain it makes room for others to share. The inclusion of several dozen chairs constructed from shipping pallets provides flexible seating at minimal cost and diverts waste from landfills.
© TRETOW, LLC
Intervention 03: At the point
A super-sized mailbox will help community members to send letters to the city through NEWaukee. Through a hashtag #LettersToMilwaukee, NEWaukee will disseminate the letters so people can connect to the place through a virtual platform as well as in person.
© TRETOW, LLC
Intervention 04: Historical Marker
An abstracted viewfinder platform will denote the historical content of the park for visitors and keys them into the significant Letter Carriers' Union building across Plankinton Ave. via a mailbox-profiled hole that aligns with coordinated signage at the site of the building. This intervention is also located closest to the statue and will serve as the informal 'information center' for those most curious about the park's history and significance.
How to Get Involved
All that is missing to make the Creative Placemaking Bootcamp a great success is you! To help us get ready for the big event please complete this brief online survey. You’ll be able to select a role and specific interventions to participate in. We’ll make sure you know the appropriate clothing to wear, have the equipment you need, and ensure that everyone has a great time.
When you register for the Main Street Now Conference, please remember to pre-register for the Creative Placemaking Bootcamp Deep Dive session on Tuesday, May 24. Already registered? Add the event to your registration with these instructions. (Space is limited, and attendees will participate on a first come-first served basis.)
Working together we have the potential to not only build a better Postmans’ Park as a gift to our host city of Milwaukee, but also to give you knowledge, tools, and experience to build a #BetterMainStreet in your home town.
Isaac D. Kremer is Executive Director of Discover Downtown Middlesboro. He organized one of the first Better Block projects in the country while with the Oyster Bay Main Street Association in 2010. Since then he’s gone on to become a leading proponent of utilizing creative placemaking and tactical interventions to achieve downtown revitalization and historic preservation goals. He lives in Middlesboro with his wife, Chrissy, and two boys, Edward and Thomas, in a 1920s bungalow that they’re lovingly restoring.
Related News and Stories
Main Spotlight: What Can Main Streets and Small Businesses Expect in 2025?
Chief Innovation Officer Matt Wagner, Ph.D., shares his predictions for the trends impacting Main Streets and small businesses in 2025.
Main Spotlight: Connecting Communities in Philadelphia
In preparation for the 2025 Main Street Now Conference, Pennsylvania Coordinator Julie Fitzpatrick explores active transportation and public art in Philadelphia.
How Free Music Experiences Strengthen America’s Main Streets
Music has a unifying power to bring people of all generations, backgrounds, and cultures together for creative expression. Let’s explore how accessible, family-friendly music experiences can strengthen Main Streets across America to build stronger communities, one concert at a time!
$1.8 Million Awarded in Sub-Grants Through USDOT Thriving Communities Program
Main Street America is pleased to announce the launch of a $1.8 million sub-grant program as part of our partnership with the U.S. Department of Transportation's (USDOT) Thriving Communities Program.
Beloit, Kansas © Shane Hampton
Main Spotlight: How to Survive and Thrive During Construction
Construction projects can put a lot of stress on your downtown. From preparation to completion, Brooke Prouty at Iowa Economic Development Authority shares best practices to help your Main Street thrive during construction.
Main Spotlight: Breaking Barriers to Acquiring Commercial Properties
Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.
From Vacant Lots to Vibrant Venues: The Impact of Levitt AMP Concerts on Main Streets
At the heart of thriving Main Streets are vibrant public spaces that unite people of all ages and backgrounds and enrich community life. And what better way to activate public spaces than through the power of free, live music?
Middlesboro, Kentucky © Levitt Foundation
Advocacy Spotlight: Improving Connectivity in Main Streets through Infrastructure Investments
Learn how Main Streets can tap into federal resources to improve transportation infrastructure, take down barriers, and improve access to key services.
Main Spotlight: Announcing the Main Street Disaster and Resilience Toolkit
Main Street America is proud to announce the release of a new resource to help Main Streets and commercial district organizations better prepare for and respond to more frequent and severe disasters.
Marion, IA © Uptown Marion
Community Spotlight: Fields Corner Main Street Uses Art to Increase Community Safety
This Boston Main Street installed an innovative street mural to highlight crosswalks and improve pedestrian safety.
Main Spotlight: Main Streets are for the Dogs!
These seven Main Streets have implemented innovative, exciting, and fun programs to help welcome dogs to their downtowns.
Main Spotlight: Downtown Lansing Steps Into Tough Conversations About How to Make Public Spaces for Everyone
MSA President and CEO Erin Barnes explores how a holiday market in a public park brought a new focus on growing humanitarian needs in downtown city centers.
Apply for the USDOT RAISE Grant to Improve Your District’s Transportation Infrastructure
The RAISE program funds surface transportation projects with local and regional impact by enhancing safety, mobility, sustainability, and economic growth.
Streetscape improvements can make a big difference for Main Streets. © Grant Harper
Main Spotlight: Building Partnerships for Main Street Success
Learn how Main Street America's work with the DOT's Thriving Communities Program is supporting transformative efforts with community partners like the Shoalwater Bay Indian Tribe.
Apply for the Reconnecting Communities Pilot Program Grant
Apply for federal funding to remove, retrofit, or mitigate transportation infrastructure that creates barriers to community connectivity.
Staff Spotlight: Using the Arts to Foster Community Change
Art is a powerful tool for community change. Learn how the arts can improve community engagement, boost economic development, and connect with the Main Street Approach.
Advocacy Spotlight: Transportation is a Key Component of Downtown Revitalization
Streets play an important role in our downtown districts. Learn more about Main Street America's recent work with the Department of Transportation to promote vibrant and sustainable downtown roadways.
Apply for the Safe Streets and Roads for All Program to Support Safety in Your Downtown
Learn how the Safe Streets and Roads for All program is providing grants to prevent roadway deaths and serious injuries.
Streetscape in Denison, Texas. © Mel Climer — Climer Design
Main Spotlight: Fostering Connection in BHAM by Creating Third Spaces in Downtown Birmingham and Woodlawn
REV Birmingham and Woodlawn United share how they work to reenergize spaces and places in Birmingham, Alabama, through civic infrastructure projects in the city’s historic commercial corridors.
Main Spotlight: An Accessibility-First Approach in Downtown Ruston
Learn how this Louisiana town has used an accessibility-first approach to build a welcoming and inclusive community.
Downtown Ruston, Louisiana. Photo by Henry McCoy.
Community Spotlight: Valentines Murals in Little Five Points
Learn how the Little Five Points neighborhood of Atlanta uses this unique mural program to celebrate Valentine's Day and raise important funding for their work.
Main Spotlight: Advancing Equity with Micromobility
Learn how micromobility can increase access, equity, and inclusion in your Main Street with examples from local programs across the network.
Community Spotlight: Sharing Umbrellas with Vancouver Downtown Association
This Washington Main Street is encouraging people to brave the rainy weather with their free umbrella share program.
Main Spotlight: Understanding the Parking Debate
Parking is a challenging problem for many Main Streets. We explored the arguments for and against free parking, and a method for conducting an inventory of parking in your downtown.
Miami, FL © Matt Alaniz
Main Spotlight: A Ferry Ride to Main Street in Bainbridge Island, Washington
Learn how Bainbridge Island Downtown Association leverages their connection to the ferry to create a walkable and vibrant downtown.
Bainbridge Island, WA © Anna Carson
Community Spotlight: #LIGHTBIKETRAIL in Downtown Billings, Montana
An innovative artistic project brings new life to the alleyways in Billings, Montana.
Billings, MT © Downtown Billings Alliance
Main Spotlight: A Walk Down Main Street for National Pedestrian Safety Month
In big cities and small towns, people face increasing danger when navigating communities on foot. As advocates for connected and walkable downtowns, Main Streets have a crucial role to play in increasing pedestrian safety.
Lansing, Michigan © Lansing 5:01
Thriving Communities Program FY23 Program: Hands-on capacity building support for infrastructure projects
Learn how you can participate in the Thriving Communities program as a capacity builder or how you can receive support from the program.
Main Spotlight: #ParksMonthOnMain
To celebrate National Parks and Recreation Month, we explored three innovative and interesting parks-based projects and collaborations in Main Street communities.
Main Spotlight: How to Bring E‑Scooters to Your Downtown
Waterloo, Iowa, shares advice and lessons learned from their e-scooter program.
Main Spotlight: Beat the Heat This Summer Using Downtown Design
Learn how you can harness design principles and strategies to create a cooler, more welcoming downtown.
USDOT Awards Main Street America $5.9 Million to Support Equitable Rural and Tribal Commercial District Development
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
Community Spotlight: Welcome to Leeds!
The City of Leeds, AL welcomed a new downtown mural over the holidays that has brought a sense of excitement and anticipation for the continuing efforts to focus on the Leeds downtown district.
Leeds, AL © Jeremy Dove
Community Spotlight: How an Iowa Community Turned Grain Bins into Art
What is more Iowan than turning grain bins into public art? Learn how Main Street Coon Rapids created these beautiful murals to celebrate their downtown.
Coon Rapids, IA © Main Street Coon Rapids
Allied Member Spotlight: Creating Pollinator Gardens in your Community
Pollinator gardens are fantastic ways to increase green space, promote sustainability, and educate your community on the local environment.
Crofton, MD © Kerry Kelly
Community Spotlight: Main Street Programs Receive AARP Community Challenge Grants
The AARP Community Challenge program gives out quick-action grants to activate public spaces. Meet some of the Main Streets awarded grants through the program this year.
Allied Member Spotlight: Streateries & Parklets
Learn how these outdoor microspaces can contribute to more vibrancy in our public spaces.
Main Spotlight: The Importance of Place
Chairman Emeritus Ed McMahon explores the power of place in creating spaces people love.
Boise, ID © christiannafzger
Pandemic Recovery Efforts in Georgia: Progress on the Georgia Main Street Innovation Grant Program
To support Georgia Main Streets throughout the recovery process and position them for long-term sustainability, Main Street America launched the Georgia Main Street Innovation Grant Program, made possible through generous support from The Williams Family Foundation of Georgia.
Thomasville, GA © Thomasville Main Street
Main Spotlight: Intentional Placemaking and Open Streets Initiatives — How to Boost a Community During Uncertain Times
Intentional placemaking has had many unexpected benefits for this Alabama town.
Wetumpka, AL © Jenny Sue Stubbs
Community Spotlight: Main Streets Love Farmers Markets
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
Community Spotlight: Market Street Arts and Entertainment District in Mount Airy, NC
Mount Airy Downtown, Inc., celebrated the return of their Market Street Arts and Entertainment District (MSA & ED) last weekend, as part of their pandemic recovery efforts.
Mount Airy, NC © Robbie Curlee
Main Spotlight: Windows of Opportunity — The Transformation of Empty Storefronts on Main Street
A vacant storefront is the perfect stage to creatively promote the available space or to showcase other businesses and events in the area.
Ripon, WI © RetailWorks, Inc
Main Spotlight: Using StoryWalks to Bring Reading and Fun Downtown
Interested in creating a StoryWalk in your downtown commercial district? Read on to learn more about installing a successful story walking trail.
Supporting Martin Luther King Boulevards in Neighborhood Commercial Districts
In remembrance and in honor of Dr. Marin Luther King Jr., over 900 streets in the United States were named after him. Many are located predominantly in African American communities.
Milwaukee, WI © Historic King Drive BID
Community Spotlight: Celebrating the Blues in Ripley, MS
Dubbed the Blues Alley, the Ripley Main Street program plans to install murals of local pioneering Black blues artists, cutout guitars painted by local art students, and blues lyrics painted on the walls.
Ripley, MS © Ripley Main Street
Branded Wayfinding for Cities, Districts and Regions
Wayfinding guides people to places they seek but it also brings awareness to places they may have otherwise missed.
A Statewide Movement Improving West Virginia Main Streets
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
Community Spotlight: Final Round of Made on Main Street Events
Main Street America partnered with OneMain Financial to create Made on Main Street.
Creating Engaging Walking Tours
Creating a historic or art walking tour is much more than simply a collection of pictures and descriptions.
Community Spotlight: Made on Main Street in Prosser, Washington
Over 300 attendees enjoyed a family-friendly block party that celebrated the community and showcased Prosser's upcoming streetscape improvement project.
Community Spotlight: Cambridge, Maryland
Cambridge was the first Main Street community in Maryland to install public chargers.
Community Spotlight: Newton, North Carolina
The Downtown Newton Development Association (North Carolina) partnered with the City of Newton on a temporary tactical urbanism project to demonstrate how their permanent streetscape improvements will benefit downtown.
Made on Main Street: Painesville, OH
Over 500 people braved the misty rain this past weekend to come and celebrate Painesville and its Made on Main Street community transformation project.
Wilson Artsy Alleys: Creatively Connecting the Community
Wilson Artsy Alleys is an initiative of the Wilson Downtown Development Corporation which takes the arts to new locations in forgotten places.
Inspiring a Community and State to Build a Better Block
In October 2017, Main Street Ottumwa collaborated with local partners, Main Street Iowa, the National Endowment for the Arts, and the Better Block Foundation to stop planning, talking, and wishing, and start doing.
Creative Discovery on the Maker Trail in Enid, Oklahoma
Kelly Tompkins of Main Street Enid shares more about the Maker Trail project and how it inspired creativity and helped people discover downtown.
Transforming a Neglected Parking Lot in Metuchen, New Jersey
The Metuchen Downtown Alliance created a cool, family-friendly public gathering space in “the worst looking spot in town” with the help of just $2,500 in Edward Jones Placemaking on Main Challenge matching grant funds,
Community Spotlight: Laramie, Wyoming’s downtown walls start conversation, grow food
A collaborative effort launched between Laramie Main Street Alliance (LMSA) and vertical farming company, Plenty, looked to blank downtown walls as a canvas for growing food, creating conversation, and activating overlooked spaces.
Exploring the Convergence of Health, Place, and the Economy
From walkability and transportation connectivity, to access to nature and availability of fresh food, place is inextricably linked to achieving positive health outcomes in rural America.
Community Spotlight: Main Street Paris, Arkansas
Beautiful view of the Eiffel Tower fountain through Main Street Paris's new Love Lock Fence.
Artful Impact: Wyoming’s Street Art Murals
Kasey Drummond, Glenrock Main Street Director, explains how they brought the acclaimed graffiti artist ARCY to their Main Street and explores the work he produced in three additional Wyoming communities on his summer tour.
Community Spotlight: Newkirk Main Street
Karen Dye, Newkirk Main Street's program manager, was inspired to “make downtown more fun and festive” with painted water meter covers after learning about the practice at a recent Main Street Now conference.
Rethink Storefront Accessibility to Rethink Community Viability
Appealing to mobility-challenged shoppers yields benefits beyond the store.
Mind the Gap
In contrast, the Main Street Program in Laramie, Wyoming, is thriving, having successfully cultivated millions of dollars to help fill these vacant, blighted spaces with permanent structures.
Putting Music on Your Main Street
In this article we’ll explore the process of planning, funding, installing, operating, and enjoying music on your Main Street.
Partnering for Good Design
In 2016, the North Carolina Main Street & Rural Planning Center partnered with the University of North Carolina at Greensboro’s Department of Interior Architecture (UNCG) to provide design assistance to Main Street communities.
Cultivating a Sense of Place
Placemaking is a strategy that Six Corners Association has enthusiastically applied to our community development efforts because of its seamless integration with the Main Street Approach.
Re-Ride Me Cheyenne: Implementing a Free Bike Share Program
How one Wyoming Main Street implemented a free bike share program.
Farmers Market Impact
In 2015, the Wisconsin Economic Development Corporation (WEDC) partnered with the University of Wisconsin–Madison to engage Wisconsin Main Street organizations and farmers markets in the Metrics and Indicators for Impact – Farmers Markets (MIFI-FM) toolkit.
We Are Milford Mural
The local Main Street organization, Downtown Milford Inc., is trying to address these shifting demographics by creating a more inclusive sense of community.
Small Box – A Creative Retail Project
Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.
Enhancing the Corridors to Your Downtown
This article is the second in a series on corridors and the important role they play in Main Street revitalization. The previous article focused on the historic origins of corridors, corridor types, and functions that they serve in our communities.
Measuring the Economic Impact of Storefront Improvements
Façade appearance is a critical aspect of the overall aesthetic appeal and unique character of downtown.
Introduction to Corridor Enhancements
While the Main Street program may not take the lead in corridor enhancements, it can be a vital partner and advocate for improvements in overall community appearance.
A New Era of Street Pole Banners
Street pole banners preserve the historic character of main streets while fostering community awareness and engagement.
One for the Books
With strong community support, the Library Foundation was able to raise over $1.2 million dollars in private donations.
Sign Design Guidelines
A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.
The Atlanta Streetcar and Revitalization of Sweet Auburn’s “Main Street”
A key goal of the Atlanta Streetcar is to attract investment to and revitalize the neighborhoods along the streetcar alignment.
