Produced in partnership with Virginia Retail Alliance, the 2024 Retail Matters research report features the economic, consumer, and technology trends impacting a wide spectrum of entrepreneurs and small business owners. In addition to providing a broad overview of macro trends, it examines some of the key impacts, challenges, and shifts occurring in the retail sector across specific topics including Artificial Intelligence (AI), Small Business Finance, and Workforce Development. Main Street America leveraged the organization’s primary research with Main Street communities, entrepreneurial ecosystem builders, and small businesses throughout the publication.
Please note: while one chapter is focused on Virginia data and impacts, the vast majority of the report is nationalized.