Learn how to use geo-fencing, QR codes, and data to strategically plan, implement, and measure placemaking. From pop-up performances to long-term economic development plays, effective placemaking requires understanding how your community interacts with your district—or doesn’t interact with your district—and why. Planning with data strengthens your efforts and gives you a basis from which to measure success. See scalable data-led planning and placemaking examples from Birmingham that you can consider for your Main Street.

Speaker: Julie McKinney, REV Birmingham

Interested in receiving location data for your own community? Main Street America’s Research team is now offering three distinct location data reports that dive into visitor, community, and market data. Each report contains both raw data and interpretation, but covers a varied combination of metrics and differs in the level of detail provided. The most basic report includes an overview of visitor metrics, while the most detailed report includes a seasonal trend analysis and an event analysis. The reports rely on data sourced from Plac​er​.ai, Esri, and the US Census Bureau. For more information on pricing and availability, or to request a location data report, email research@​mainstreet.​org.