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Gig Harbor’s waterfront plays a central role in its transformation strategy. © Sarah Montgomery
Embarking on a transformation strategy for your organization can be an exciting yet daunting process. It requires the right blend of vision, community engagement, and practical execution to achieve sustainable success. In 2024, Gig Harbor Waterfront Alliance began this journey by partnering with Washington Main Street and Main Street America to develop our new transformation strategy: an active waterfront for all.
We went through a comprehensive process of surveys, focus groups, and demographic analysis to determine the new direction for our district. After ten months of hard work, we implemented this strategy, overcame challenges, and restructured our organization for success. In this blog, I’ll explain the steps we took, the hurdles we faced, and the lessons we learned, which I hope will help make this process easier and less daunting for other communities.
Step 1: Ensure Board and Committee Buy-In
The first step in any transformation process is ensuring you have complete buy-in from your board and committees. During the strategy identification phase, we actively involved these stakeholders by including them in surveys, focus groups, and strategy discussions. Despite this early involvement, we discovered that some members were still hesitant when it came time to implement the plan.
To overcome this challenge, we initiated one-on-one meetings with these outliers to address their concerns and bring them on board. During these discussions, it was essential to listen, engage, and communicate the potential benefits of the transformation. We framed the conversation around the bigger picture — how this strategy would benefit the organization and the community. These tailored conversations allowed us to align everyone’s vision and secure the necessary buy-in.
Actionable Tip: Take the time to understand the concerns of those who may not be fully on board. Engaging with them individually can go a long way in ensuring unified support for the transformation strategy.
Step 2: Create and Share an Executive Summary
Once we had secured internal buy-in, we needed to extend that to external stakeholders. We developed an executive summary that outlined our new transformation strategy. This document served as a concise overview of the research, the strategic priorities, and the expected outcomes.
We shared this summary with key stakeholders, including the city council, local businesses, sponsors, donors, and community partners. This step was vital for building awareness and garnering additional support. The transformation process is not just about the internal team — it’s about uplifting the entire community.
Actionable Tip: Developing an executive summary helps clarify your strategy and ensures that key stakeholders understand your goals and can offer support. Make sure this document is shared widely.
Jackie Swihart worked with Gig Harbor Waterfront Alliance to develop their new transformation strategy. © Gig Harbor Waterfront Alliance
Step 3: Create a Timeline with Implementation Goals
One of the biggest lessons we learned was the importance of having a clear timeline with specific goals. After identifying our new strategy, we broke it down into actionable steps, including updating work plans, restructuring our budget, and rebranding existing programs.
We developed a detailed timeline with implementation goals and shared it with our board. At every monthly meeting, we referenced this timeline to track progress and ensure accountability. Keeping everyone engaged was key to maintaining momentum throughout the 10-month implementation process.
Actionable Tip: A timeline isn’t just for internal use — it’s a powerful tool for maintaining transparency and ensuring your stakeholders know that progress is being made.
Step 4: Update Work Plans (The Hardest Part)
Updating our work plans was the most difficult part of the transformation strategy implementation process. Based on the data and feedback we had received from Main Street America, we knew that some of our existing programs didn’t align with our new strategy. To address this, we created a program evaluation survey that scored each of our existing events and initiatives against our new strategic priorities.
After reviewing the survey results with our board, we made tough decisions. Some beloved programs had to be cut, while others were restructured or handed off to other organizations. While these changes were necessary, they were not easy. We encountered pushback, especially from those who had emotional or financial investments in certain events.
To overcome this resistance, we focused on transparent communication and shared the data that led to our decisions. Clear, data-driven communication helped mitigate the backlash and kept us focused on the larger goal: implementing a strategy that would serve the entire community.
Actionable Tip: Be prepared for resistance but remain firm in your data-driven decisions. Make sure to communicate clearly and involve stakeholders in the evaluation process to increase acceptance of changes.
Step 5: Align Your Budget with Your New Strategy
Implementing a transformation strategy is not just about updating work plans — it also requires rethinking your financial approach. Once we had our new work plan in place, we faced the challenge of aligning our budget to support it. This was especially difficult because some of the programs we cut had been significant revenue generators for our organization.
We worked creatively to find alternative funding sources and rebranded certain events to fit within our new strategic goals while maintaining their financial viability. For example, some events were reshaped to better align with our mission, and we sought new sponsorship opportunities for those that remained. This reworking of both our budget and events was essential for ensuring that our new strategy was both actionable and financially sustainable.
Actionable Tip: When updating your work plans, make sure your budget aligns with your new strategy. Be prepared to cut or rebrand revenue-generating events if they no longer fit your goals — but also be proactive in identifying new funding sources to fill any gaps.
Getting everyone on the same page can be difficult, but it is crucial for successful transformation strategy implementation. © Gig Harbor Waterfront Alliance
The Road Ahead
Successfully navigating the transformation strategy process requires a mix of careful planning, stakeholder engagement, and financial creativity. At Gig Harbor Waterfront Alliance, we learned that the key to success lies in clear communication, securing buy-in from both internal and external stakeholders, and staying focused on the larger goal of benefiting the community.
By following these steps, your community can develop and implement a transformation strategy that aligns with its mission and vision while overcoming inevitable challenges along the way. Remember: change is hard, but it’s also necessary for growth. As you embark on your own transformation journey, keep your eyes on the prize, and don’t be afraid to make the tough decisions needed to secure a sustainable future.
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Tema destacado: Presentación de la serie Fundaciones Calle Principales
Nos complace anunciar una nueva serie de recursos diseñados para Main Street. La serie Main Street Foundations ofrece una visión general de cada punto a través de cuatro vídeos introductorios, guías de una página, materiales de nuestro centro de recursos y mucho más.
Primer plano: Las 7 mejores entradas de blog de 2022
Desde los continuos cambios necesarios para satisfacer las cambiantes necesidades de la comunidad hasta el poder atemporal del lugar, estos son los artículos más populares que hemos publicado este año.
Lo que María significa para mí
Todd Wolford, director ejecutivo de Downtown Wytheville Inc y galardonado con el Premio al Liderazgo Mary Means 2022, reflexiona sobre su carrera en Main Street.
Primer plano: Reflexiones desde el Taller de Transformación Comunitaria 2022 en Wyoming
Jackie Swihart, responsable de programas de la MSA, comparte algunas de las principales conclusiones del evento de tres días de duración.
Laramie, WY © Main Street America
Tema destacado: 30 años de crecimiento dinámico en Illinois Main Street
La labor de Illinois Main Street en los últimos 30 años y los interesantes proyectos que tienen previstos para el futuro.
Alton, IL © Calle principal de Alton
En el punto de mira: Los mercados agrícolas como estrategia de transformación de las calles principales
Descubra cómo los Main Streets de California y Florida han utilizado los mercados agrícolas para transformar sus comunidades y alcanzar los objetivos de Main Street.
Steamboat Springs, CO © Danielle Zimmer Photography
Enfoque principal: Nueve años en Main Street - Lecciones y reflexiones
En la sesión plenaria inaugural de la Conferencia Main Street Now, celebrada en Richmond (Virginia), Patrice Frey compartió lecciones y reflexiones de sus últimos nueve años en Main Street.
Danville, VA © Asociación Downtown Danville
Despedida de Patrice Frey, Presidenta y Directora General de Main Street America
La Presidenta y Directora General saliente, Patrice Frey, concluye su mandato en Main Street America y pasa a desempeñar un nuevo cargo.
Enfoque principal: Anuncio de las comunidades designadas Main Street America 2022 y de las estadísticas de reinversión 2021
Main Street America felicita a nuestras 2022 comunidades designadas y explora el impacto del Movimiento Main Street.
Toccoa, GA © Steph Maley
El centro de atención: Reflexiones sobre la evolución de Main Street
Mary Means, fundadora del Main Street Movement, reflexiona sobre sus experiencias en Main Street Now 2022 y comparte consejos para los líderes locales.
Anuncio de los ganadores del Premio Great American Main Street 2022
Meet the winners of this award recognizing Main Street excellence.
Comunidad destacada: ¡Damos la bienvenida a Parramore a Orlando Main Streets!
Meet Parramore, a historically African-American community in Orlando, Florida.
Orlando, FL © Tyla Harrington
Comunidad en el punto de mira: Serie Mujeres Líderes - Cuarta semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Tercera semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Segunda semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Primera semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
INVEST South/West Chicago cumple dos años
Main Street America's partners in Chicago celebrate two years of training and technical assistance in the city.
Chicago, IL © Main Street America
Primer plano: Serie "Mejor planificación comunitaria y desarrollo económico" con Ed McMahon
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
La comunidad en el punto de mira: El equipo de Main Street America vuelve a la carretera
After many zoom meetings, our road warriors are back visiting communities and providing technical assistance.
Washington, IA © Kathy La Plante
Resumen del año 2020: Carta a la Red
President and CEO Patrice Frey reflects on 2020 and the early events of 2021.
Programa de subvenciones HartBeat of Main Street: Primera ronda de subvenciones
These 67 recipients from across the country ranged from bakeries and boutiques to salons and museums, but they all shared a commitment to the program's goals of responding and adapting to the COVID-19 pandemic and helping to revitalize and strengthen older and historic downtown commercial districts.
Nueva investigación de Brookings y el National Main Street Center sobre el valor de las organizaciones de Main Street
The Brookings Bass Center for Transformative Placemaking released a new series of research briefs focused on the role that place governance organizations, like Main Street programs, play in revitalizing rural downtowns and promoting equitable rural economic and community development.
¡Enhorabuena a los galardonados con el MSARP 2020!
Meet the latest graduates of our certificate program for leaders in commercial district revitalization.
El centro de atención: Herramientas para gestionar el crecimiento en Main Street
Georgetown has developed a strong Downtown Master Plan that helps serve as a guide-point for planning efforts in downtown
Anuncio del galardonado con el Premio Mary Means al Liderazgo 2020
Meet Sharon Jablonski, the Director of Morganton Main Street in Morganton, North Carolina, and the first recipient of the Mary Means Leadership Award.
Anuncio de los ganadores del Premio Great American Main Street 2020
Congratulations to these Main Street programs for their fantastic work!
Comunidad destacada: Missouri Main Street Connection lidera la expedición comunitaria de Iowa
Missouri Main Street Connection (MMSC) had the opportunity to take Missouri Executive Directors and other community representatives on the Iowa Community Expedition
Distrito destacado: Pontiac, Michigan
In response, UrbanMain and Main Street Oakland County joined forces in March 2018 to assist Pontiac stakeholders in putting their downtown organization back on a positive track, making Pontiac the first community in Michigan to participate in the UrbanMain initiative.
Socios en la preservación 2018: Sitios ganadores de las calles principales
American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign.
Recapitulación del taller de transformación comunitaria de 2018
An essential component of the Main Street America Institute, the three-day in-person workshop gives participants hands-on tools to enact revitalization projects in their communities.
Un movimiento estatal para mejorar las calles principales de Virginia Occidental
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
La comunidad en el punto de mira: Main Street Hampton
Main Street Hampton hosted a Food and Friends Farm-to-Table dinner at the Rustic Brew during Main Street Iowa Restaurant Week.
Lo más destacado de la comunidad: Socios en la preservación 2018
From community gathering spaces to retail incubators, from small towns to big cities – this year’s projects and communities are a testament to the diversity of Main Streets across the country.
Comunidad destacada: Ames, Iowa
Downtown Ames hosted a festival for the 46th annual RAGBRAI race (The Register's Annual Great Bike Ride Across Iowa).
7 maneras de llevar tu calle principal a la pantalla
You don’t need to be a big-name district to make a video that goes viral; you just need to know what you’re doing.
Comcast Newsmakers: Revitalizar el centro de la ciudad
Matt Wagner, National Main Street Center's Vice President of Revitalization Programs, discusses competitive advantages, incrementalism and the power of the Main Street America network
Comunidad destacada: Main Street Homer, Luisiana
Main Street Homer (Homer, Louisiana) was awarded a $25,000 A Community Thrives social impact grant from Gannett/USA Today Network to create an arts center with affordable artist studios and classroom/event space.
Evolución, aceptación y cambio: El enfoque Main Street como catalizador de la revitalización
Nearly slated for demolition 30 years ago, downtown Cedar Falls has experienced an amazing transformation through its revitalization journey using the Main Street Approach.
El centro de Wytheville hunde sus raíces en Main Street
Since starting as Executive Director, Todd has helped the organization achieve Virginia Main Street Designation Status and national Accreditation.
Anuncio de los ganadores del premio Great American Main Street 2018
The National Main Street Center, Inc., announced Downtown Oregon City, Rock Springs Main Street/Urban Renewal Agency, and Howell Main Street as the 2018 Great American Main Street Award (GAMSA) winners during its annual conference in Kansas City, Missouri.
Calles principales en acción
We rolled out four new Main Street America videos highlighting the power of the Main Street movement, Main Street Approach, economic impact of Main Street, and the incredible volunteers that make Main Street's grassroots network so effective.
La comunidad en el punto de mira: Ridgefield Main Street
Ridgefield Main Street is an energetic, up-and-coming Washington Main Street program located just north of Vancouver, Washington.
¿Quieres hacer algo grande? Empieza por algo pequeño.
A series of small, incremental improvements, when taken together, provide momentum for long-term economic transformation and improved quality of life in a community.
Aplicación de Michigan Main Street Refresh: La renovación desde la perspectiva de nuestras comunidades
Here's a bit of background on each of the communities. Read on for the Refresh Implementation Q&A.
Anuncio de los ganadores del premio Great American Main Street 2017
The National Main Street Center, Inc. announced the 2017 Great American Main Street Award (GAMSA) during its annual conference in Pittsburgh, Pennsylvania.
La realidad de Main Street - Carta del Presidente
The National Main Street Center and the Brookings Institution have jointly authored a response to Mr. Hyman’s piece, The Reality of Main Street, that is featured on Brookings’ blog.
Implementación de Main Street Refresh de Michigan: Nuestro proceso y lecciones aprendidas hasta ahora
Michigan Main Street Center was the first Coordinating Program to implement the new Main Street approach on a large scale. In this article, they share their robust process and valuable lessons.
La realidad de Main Street
There is another way for smaller communities to compete in today’s economy and we believe a strong main street strategy is at the heart of it.
¿El mito de Main Street? Carta del Presidente
Letter from past MSA President, Patrice Frey
Lo más bajo en el centro de LaBelle
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Planificación estratégica a través de estrategias de transformación - Saline, Michigan
Back in October 2015, we introduced the three key components of the refreshed Main Street Approach: inputs, outputs and Community Transformation Strategies.
Revitalización y transformación de las calles principales
For a lucky few downtowns, greatness may happen effortlessly with a strong sense of place that seems to develop organically and simply sustain itself. For most places, success doesn’t happen by chance.
Revise los activos exclusivos de su comunidad: Conectar el desarrollo económico basado en los activos con las estrategias de transformación de la comunidad
This need for change results from the heavy emphasis on three components of the refreshed Main Street Approach.
Los ganadores del premio Great American Main Street de 2016
The 2016 winners are a diverse group in geography and character, but together demonstrate the broad applicability of the Main Street Approach:
Radio Main Street Nation
El primer programa oficial bajo la bandera de Main Street Nation se emitió en junio de 2015 en WJR-760 AM Detroit.
El camino hacia el futuro
El valor económico de la conservación histórica en Main Street.
Actualizar los sitios de proyectos de demostración: Laboratorios de aprendizaje para el enfoque Main Street actualizado
Una serie de proyectos de demostración que brindan la oportunidad de probar nuevas estrategias sobre el terreno, aprender de los profesionales y perfeccionar el planteamiento.
Por qué los planes de retención y expansión empresarial son importantes para los centros urbanos
Un plan de retención y expansión empresarial, aplicado correctamente, no sólo ayuda a mantener abiertas las empresas, sino que posiblemente incluso les ayude a expandirse.
Wisconsin Main Street: 27 años de gente, lugares y progreso
Aunque en los últimos 27 años se han invertido más de 1.200 millones de dólares de fondos públicos y privados en las comunidades Main Street de Wisconsin, lo que realmente las hace especiales son las personas y los lugares que han participado en ellas.
Recorrido artístico pop-up
Los escaparates vacíos de Main Street Bartow se convierten en galerías de arte emergentes para fomentar el desarrollo económico.
Un paseo por la calle principal de Rehoboth Beach
A pesar de ser una "ciudad de playa", Rehoboth Beach está abierta los 365 días del año, lo que supone el reto único de atender tanto a residentes de todo el año como a turistas de distintas edades, intereses y niveles económicos.
Independientes nos mantenemos hace de las calles principales una prioridad
En comunidades de todo el país, propietarios de negocios trabajadores y defensores de la compra local se unen para fomentar un esfuerzo organizado por reinventar y revitalizar las calles principales y los distritos céntricos.
Anuncio de los ganadores del premio Great American Main Street 2015
El National Main Street Center se complace en anunciar que Cape Girardeau, Mo., Montclair Center, N.J., y Rawlins, Wyo. fueron seleccionados como los ganadores del 2015 Great American Main Street Award® (GAMSA).
