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The annual Harvest Dinner in LaCrosse, Washington, brings people together to celebrate their downtown and the organization working to preserve it. © LaCrosse Community Pride
Main Street Communities come in many sizes, from big cities to tiny rural towns, and different sized communities can have significantly different needs. With a population of 294, LaCrosse, Washington, is the smallest Main Street in Washington State and the third smallest in the Main Street Network. Their powerhouse Main Street, LaCrosse Community Pride, has used property development and community collaboration to bring back their grocery store, preserve downtown retail spaces, create new tourism opportunities, and even save the local pool. I spoke with Sarah Kane, Executive Director at LaCrosse Community Pride, to learn more about their unique approach to downtown revitalization.
Tell us a little about LaCrosse. What makes your community special?
Like many nearby communities, LaCrosse was slated to become a ghost town. In the 1970s, the highway was rerouted, and it now bypasses our town by miles. Technological advancements meant that farming and ranching jobs that required six people can now be done by one. Our population dwindled to less than 300. The final blow came when the grocery store closed its doors, leaving us without any fresh food for 35 miles.
In 2011, a group of long-time residents banded together to preserve and transform the community by forming LaCrosse Community Pride. We purchased the old grocery store building and began making updates. It now houses a grocery store, library, a community space, and two offices. A year after the store closed, the bank and café closed. LaCrosse Community Pride purchased that building and found tenants to occupy the spaces. Over the next decade, we have also acquired an apartment complex, a warehouse building, and more. LaCrosse is resilient, and our community members were unwilling to let the town die, so we come up with creative solutions to ensure the town’s survival for future generations.
How did your Main Street program begin? Can you share a few major accomplishments?
The original LaCrosse Community Pride board was composed of several entrepreneurial members. One member learned about the Main Street program and proposed that we become a Main Street community. There was some resistance — people were worried that it would be one more “thing” for the group to take on. However, after some careful deliberation, the board realized they were already meeting a large portion of the requirements to be a Main Street community. The COVID-19 pandemic, and the deaths of two very prominent board members, postponed starting the process for an additional two years. Since becoming a Main Street community in 2023, LaCrosse Community Pride has been able to complete the interior renovation of the Rock Bunkhouses, which can now be rented on Airbnb. We also have started the interior demolition of the Rock Service Station and plan to have it renovated into a functioning coffee shop and museum by the end of 2025.
Local students volunteer during a landscape project at LaCrosse Community Pride’s apartment complex. © LaCrosse Community Pride
What are some of the unique challenges of working with a small community? What are some of the unique benefits?
The biggest challenge we face when working in such a small community is finding the manpower to get anything done. Like many communities, 20 percent of our population does 80 percent of the work. We see the same few faces on the parks and recreation board, the school board, serving as livestock boosters and 4H leaders, and leading local business groups. For a town with such a small population, we have 11 different community groups and a small but powerful group of dedicated volunteers.
The benefit to being part of a small community is that people are connected and eager to help. Townsfolk are always looking for new ways to bring new people to our community. We also are more diligent about taking care of our neighbors than areas with a higher population density. We fix fences and check in on our neighbors more frequently. When something traumatic happens to a community member, friends and neighbors will send a month’s worth of food to their residence so they can focus on getting well. There is no shortage of passion, kindness, and friendliness here.
How do you implement the Main Street Approach in your small community? Do you have to make any adjustments to meet your specific community needs?
Our Main Street is different from those in a larger area. Since we have such a small population to recruit from, our committee groups had to be combined. LaCrosse only has a few businesses and many of them are not able to make financial contributions to our organization. Instead, they donate things like gift cards for our auctions, or they support in other ways.
We are also uniquely invested in the real estate on Main Street. A big part of our focus is to preserve the buildings and retain tenants. Tenants that rent from us pay very minimal rent. We also try to purchase supplies for our projects from our small businesses as a way of supporting them.
The LaCrosse community came together to rescue their local pool last year. © LaCrosse Community Pride
LaCrosse Community Pride has an impressive property portfolio. Why is property ownership important for your Main Street? How do you raise the capital to acquire the properties?
It is important that as many properties as possible be owned by those who are still directly vested in the community. Before we began taking on properties, many of them were owned by former LaCrosse residents who had moved out of the area. Many of the properties were falling into disrepair. LaCrosse Community Pride’s ownership prioritizes filling those buildings with businesses and helping create economic vitality.
Due to the small, connected nature of our community, LaCrosse Community Pride has not paid market value to purchase any of our properties. Our board members have made private donations to support us as we acquired the buildings. Some of the properties have also been donated to help preserve the community.
What advice do you have for other small town Main Street programs?
The best advice I can give any community, whether they are large or small, is “you can fix a lot of things with twine and duct tape.” You just have to be creative. LaCrosse residents have found many creative solutions to help the town move forward. For example, last year, our community pool motor died. The pool is the only activity that LaCrosse has for kids during the summer. There were no funds to purchase the motor when it died, and even if the money was there, it would take months to have a new motor delivered and installed. Luckily, one of the local farmers donated a used motor to the parks and recreation department for the pool. A group of volunteers spent hours retrofitting the pool and motor to make everything work, but in less than a week, the pool was up and running again.
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Vista previa de una selección de los 12 talleres móviles exclusivos que se ofrecerán en Main Street Now 2023 en Boston (Massachusetts).
Tema destacado: Presentación de la serie Fundaciones Calle Principales
Nos complace anunciar una nueva serie de recursos diseñados para Main Street. La serie Main Street Foundations ofrece una visión general de cada punto a través de cuatro vídeos introductorios, guías de una página, materiales de nuestro centro de recursos y mucho más.
Primer plano: Las 7 mejores entradas de blog de 2022
Desde los continuos cambios necesarios para satisfacer las cambiantes necesidades de la comunidad hasta el poder atemporal del lugar, estos son los artículos más populares que hemos publicado este año.
Lo que María significa para mí
Todd Wolford, director ejecutivo de Downtown Wytheville Inc y galardonado con el Premio al Liderazgo Mary Means 2022, reflexiona sobre su carrera en Main Street.
Primer plano: Reflexiones desde el Taller de Transformación Comunitaria 2022 en Wyoming
Jackie Swihart, responsable de programas de la MSA, comparte algunas de las principales conclusiones del evento de tres días de duración.
Laramie, WY © Main Street America
Tema destacado: 30 años de crecimiento dinámico en Illinois Main Street
La labor de Illinois Main Street en los últimos 30 años y los interesantes proyectos que tienen previstos para el futuro.
Alton, IL © Calle principal de Alton
En el punto de mira: Los mercados agrícolas como estrategia de transformación de las calles principales
Descubra cómo los Main Streets de California y Florida han utilizado los mercados agrícolas para transformar sus comunidades y alcanzar los objetivos de Main Street.
Steamboat Springs, CO © Danielle Zimmer Photography
Enfoque principal: Nueve años en Main Street - Lecciones y reflexiones
En la sesión plenaria inaugural de la Conferencia Main Street Now, celebrada en Richmond (Virginia), Patrice Frey compartió lecciones y reflexiones de sus últimos nueve años en Main Street.
Danville, VA © Asociación Downtown Danville
Despedida de Patrice Frey, Presidenta y Directora General de Main Street America
La Presidenta y Directora General saliente, Patrice Frey, concluye su mandato en Main Street America y pasa a desempeñar un nuevo cargo.
Enfoque principal: Anuncio de las comunidades designadas Main Street America 2022 y de las estadísticas de reinversión 2021
Main Street America felicita a nuestras 2022 comunidades designadas y explora el impacto del Movimiento Main Street.
Toccoa, GA © Steph Maley
El centro de atención: Reflexiones sobre la evolución de Main Street
Mary Means, fundadora del Main Street Movement, reflexiona sobre sus experiencias en Main Street Now 2022 y comparte consejos para los líderes locales.
Anuncio de los ganadores del Premio Great American Main Street 2022
Meet the winners of this award recognizing Main Street excellence.
Comunidad destacada: ¡Damos la bienvenida a Parramore a Orlando Main Streets!
Meet Parramore, a historically African-American community in Orlando, Florida.
Orlando, FL © Tyla Harrington
Comunidad en el punto de mira: Serie Mujeres Líderes - Cuarta semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Tercera semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Segunda semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Primera semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
INVEST South/West Chicago cumple dos años
Main Street America's partners in Chicago celebrate two years of training and technical assistance in the city.
Chicago, IL © Main Street America
Primer plano: Serie "Mejor planificación comunitaria y desarrollo económico" con Ed McMahon
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
La comunidad en el punto de mira: El equipo de Main Street America vuelve a la carretera
After many zoom meetings, our road warriors are back visiting communities and providing technical assistance.
Washington, IA © Kathy La Plante
Resumen del año 2020: Carta a la Red
President and CEO Patrice Frey reflects on 2020 and the early events of 2021.
Programa de subvenciones HartBeat of Main Street: Primera ronda de subvenciones
These 67 recipients from across the country ranged from bakeries and boutiques to salons and museums, but they all shared a commitment to the program's goals of responding and adapting to the COVID-19 pandemic and helping to revitalize and strengthen older and historic downtown commercial districts.
Nueva investigación de Brookings y el National Main Street Center sobre el valor de las organizaciones de Main Street
The Brookings Bass Center for Transformative Placemaking released a new series of research briefs focused on the role that place governance organizations, like Main Street programs, play in revitalizing rural downtowns and promoting equitable rural economic and community development.
¡Enhorabuena a los galardonados con el MSARP 2020!
Meet the latest graduates of our certificate program for leaders in commercial district revitalization.
El centro de atención: Herramientas para gestionar el crecimiento en Main Street
Georgetown has developed a strong Downtown Master Plan that helps serve as a guide-point for planning efforts in downtown
Anuncio del galardonado con el Premio Mary Means al Liderazgo 2020
Meet Sharon Jablonski, the Director of Morganton Main Street in Morganton, North Carolina, and the first recipient of the Mary Means Leadership Award.
Anuncio de los ganadores del Premio Great American Main Street 2020
Congratulations to these Main Street programs for their fantastic work!
Comunidad destacada: Missouri Main Street Connection lidera la expedición comunitaria de Iowa
Missouri Main Street Connection (MMSC) had the opportunity to take Missouri Executive Directors and other community representatives on the Iowa Community Expedition
Distrito destacado: Pontiac, Michigan
In response, UrbanMain and Main Street Oakland County joined forces in March 2018 to assist Pontiac stakeholders in putting their downtown organization back on a positive track, making Pontiac the first community in Michigan to participate in the UrbanMain initiative.
Socios en la preservación 2018: Sitios ganadores de las calles principales
American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign.
Recapitulación del taller de transformación comunitaria de 2018
An essential component of the Main Street America Institute, the three-day in-person workshop gives participants hands-on tools to enact revitalization projects in their communities.
Un movimiento estatal para mejorar las calles principales de Virginia Occidental
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
La comunidad en el punto de mira: Main Street Hampton
Main Street Hampton hosted a Food and Friends Farm-to-Table dinner at the Rustic Brew during Main Street Iowa Restaurant Week.
Lo más destacado de la comunidad: Socios en la preservación 2018
From community gathering spaces to retail incubators, from small towns to big cities – this year’s projects and communities are a testament to the diversity of Main Streets across the country.
Comunidad destacada: Ames, Iowa
Downtown Ames hosted a festival for the 46th annual RAGBRAI race (The Register's Annual Great Bike Ride Across Iowa).
7 maneras de llevar tu calle principal a la pantalla
You don’t need to be a big-name district to make a video that goes viral; you just need to know what you’re doing.
Comcast Newsmakers: Revitalizar el centro de la ciudad
Matt Wagner, National Main Street Center's Vice President of Revitalization Programs, discusses competitive advantages, incrementalism and the power of the Main Street America network
Comunidad destacada: Main Street Homer, Luisiana
Main Street Homer (Homer, Louisiana) was awarded a $25,000 A Community Thrives social impact grant from Gannett/USA Today Network to create an arts center with affordable artist studios and classroom/event space.
Evolución, aceptación y cambio: El enfoque Main Street como catalizador de la revitalización
Nearly slated for demolition 30 years ago, downtown Cedar Falls has experienced an amazing transformation through its revitalization journey using the Main Street Approach.
El centro de Wytheville hunde sus raíces en Main Street
Since starting as Executive Director, Todd has helped the organization achieve Virginia Main Street Designation Status and national Accreditation.
Anuncio de los ganadores del premio Great American Main Street 2018
The National Main Street Center, Inc., announced Downtown Oregon City, Rock Springs Main Street/Urban Renewal Agency, and Howell Main Street as the 2018 Great American Main Street Award (GAMSA) winners during its annual conference in Kansas City, Missouri.
Calles principales en acción
We rolled out four new Main Street America videos highlighting the power of the Main Street movement, Main Street Approach, economic impact of Main Street, and the incredible volunteers that make Main Street's grassroots network so effective.
La comunidad en el punto de mira: Ridgefield Main Street
Ridgefield Main Street is an energetic, up-and-coming Washington Main Street program located just north of Vancouver, Washington.
¿Quieres hacer algo grande? Empieza por algo pequeño.
A series of small, incremental improvements, when taken together, provide momentum for long-term economic transformation and improved quality of life in a community.
Aplicación de Michigan Main Street Refresh: La renovación desde la perspectiva de nuestras comunidades
Here's a bit of background on each of the communities. Read on for the Refresh Implementation Q&A.
Anuncio de los ganadores del premio Great American Main Street 2017
The National Main Street Center, Inc. announced the 2017 Great American Main Street Award (GAMSA) during its annual conference in Pittsburgh, Pennsylvania.
La realidad de Main Street - Carta del Presidente
The National Main Street Center and the Brookings Institution have jointly authored a response to Mr. Hyman’s piece, The Reality of Main Street, that is featured on Brookings’ blog.
Implementación de Main Street Refresh de Michigan: Nuestro proceso y lecciones aprendidas hasta ahora
Michigan Main Street Center was the first Coordinating Program to implement the new Main Street approach on a large scale. In this article, they share their robust process and valuable lessons.
La realidad de Main Street
There is another way for smaller communities to compete in today’s economy and we believe a strong main street strategy is at the heart of it.
¿El mito de Main Street? Carta del Presidente
Letter from past MSA President, Patrice Frey
Lo más bajo en el centro de LaBelle
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Planificación estratégica a través de estrategias de transformación - Saline, Michigan
Back in October 2015, we introduced the three key components of the refreshed Main Street Approach: inputs, outputs and Community Transformation Strategies.
Revitalización y transformación de las calles principales
For a lucky few downtowns, greatness may happen effortlessly with a strong sense of place that seems to develop organically and simply sustain itself. For most places, success doesn’t happen by chance.
Revise los activos exclusivos de su comunidad: Conectar el desarrollo económico basado en los activos con las estrategias de transformación de la comunidad
This need for change results from the heavy emphasis on three components of the refreshed Main Street Approach.
Los ganadores del premio Great American Main Street de 2016
The 2016 winners are a diverse group in geography and character, but together demonstrate the broad applicability of the Main Street Approach:
Radio Main Street Nation
El primer programa oficial bajo la bandera de Main Street Nation se emitió en junio de 2015 en WJR-760 AM Detroit.
El camino hacia el futuro
El valor económico de la conservación histórica en Main Street.
Actualizar los sitios de proyectos de demostración: Laboratorios de aprendizaje para el enfoque Main Street actualizado
Una serie de proyectos de demostración que brindan la oportunidad de probar nuevas estrategias sobre el terreno, aprender de los profesionales y perfeccionar el planteamiento.
Por qué los planes de retención y expansión empresarial son importantes para los centros urbanos
Un plan de retención y expansión empresarial, aplicado correctamente, no sólo ayuda a mantener abiertas las empresas, sino que posiblemente incluso les ayude a expandirse.
Wisconsin Main Street: 27 años de gente, lugares y progreso
Aunque en los últimos 27 años se han invertido más de 1.200 millones de dólares de fondos públicos y privados en las comunidades Main Street de Wisconsin, lo que realmente las hace especiales son las personas y los lugares que han participado en ellas.
Recorrido artístico pop-up
Los escaparates vacíos de Main Street Bartow se convierten en galerías de arte emergentes para fomentar el desarrollo económico.
Un paseo por la calle principal de Rehoboth Beach
A pesar de ser una "ciudad de playa", Rehoboth Beach está abierta los 365 días del año, lo que supone el reto único de atender tanto a residentes de todo el año como a turistas de distintas edades, intereses y niveles económicos.
Independientes nos mantenemos hace de las calles principales una prioridad
En comunidades de todo el país, propietarios de negocios trabajadores y defensores de la compra local se unen para fomentar un esfuerzo organizado por reinventar y revitalizar las calles principales y los distritos céntricos.
Anuncio de los ganadores del premio Great American Main Street 2015
El National Main Street Center se complace en anunciar que Cape Girardeau, Mo., Montclair Center, N.J., y Rawlins, Wyo. fueron seleccionados como los ganadores del 2015 Great American Main Street Award® (GAMSA).
