We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!
Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.
Allied Member Spotlight: Spring Tune Up for Websites
Spring has sprung. It’s a good time to do some spring cleaning not only inside your store but to your digital storefront—your website.
Did you know that 87% of U.S. consumers start their shopping experience online with product searches? That’s according to Retaildive.com. Therefore, it’s essential that your website makes an excellent first impression.
Cohesive branding
You’ve worked hard to build your brand, so make sure that you have cohesive branding between your store and website. Consistency is the name of the game. Incorporate your brand’s colors, fonts and visual components across your website. You want your business to be remembered when people visit your store and your website.
Content
Provide fresh and concise content. Don’t overload a section with too much information; create internal links to additional information that visitors can easily access with the click of a button.
About us
An About Us section is the perfect place to discuss the history of the company and what makes it unique. It’s also a good place to incorporate photos of staff members along with their titles and perhaps personal anecdotes. This section helps build trust and confidence with consumers.
Graphics
Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. So, intersperse your website with colorful photos and graphics that support the content. They also make it easier to digest the information.
Call to action
You want visitors to your website to do something. It could be to contact you, sign up for a newsletter, purchase a product, etc. Call-to-action items should be clear and concise and included at the end of every page. For the visitor it simply means pressing a button. For you, it means making a connection with a potential customer.
Events
Everyone can put product shots and prices up on their website, but consumers need more. Give them something they can relate to and connect with beyond products, services and warranties. After all, they don’t necessarily buy solely based on price. Build a bridge. Make a connection. Invite them to in-store events and tell them about community happenings that you are involved with. Share photos of past events.
Testimonials
There’s nothing like having another person talk positively about your business and recommend it to others. Customer testimonials help build trust and gain customers. Ask customers for permission to include a testimonial about their positive buying experience.
Location
Remember that newcomers to your area and new visitors to your website may not know where to find you. So be sure that your store name, address, hours and email address are in a clearly visible spot (preferably in the footer of your website as well as on the Contact Us page).
Include a photo of the store’s exterior along with a Google map. Have a parking lot and/or a pickup location? Let people know that. Make it easy for them to find you.
Social media icons
Include icons that link to your social media platforms. Often, visitors will check out your company’s social media to find additional content. In addition, your social media platforms provide readers with an easy way to share information about your company via their social media platforms.
Mobile-friendly access
More than 60 percent of internet users access online content through mobile devices, according to oberlo.com. So, your website needs to be accessible from mobile devices and easy to read. This means viewers shouldn’t have to pinch in and out on the screen to read information.
Easy navigation
According to salesforce.com, 80% of consumers say the experience a company provides is as important as its products and services. This includes the use of your website, so be sure it’s easy to navigate.
Remember, your company website is a powerful tool. Take time to review it, make necessary updates and keep it fresh, so it works most effectively for you and your customers.
At Fort Vancouver in Vancouver, Washington, Native Hawaiians played a critical role in the success of the Hudson Bay Company. Today, Vancouver’s Hawaiian history and heritage plays a crucial role in efforts to reenergize the city’s historic downtown.
Whether you're preparing your community for a surge of visitors, traveling as a visitor yourself, or looking for a glimpse from outside the path, there are many opportunities to be experience this unique event.
Learn how the Little Five Points neighborhood of Atlanta uses this unique mural program to celebrate Valentine's Day and raise important funding for their work.
Small Business Saturday is an important opportunity to show your support for local businesses. We asked business owners across the network what your support means to them.
Learn how Main Street leaders and residents in Los Alamos, New Mexico have used the town's fascinating history to create a hugely successful week-long ScienceFest, going 16 years strong and counting.
Learn how Hendersonville, North Carolina launched their first annual Earth Day Festival to celebrate their local environment and educate residents about ways to get involved with regional environmental sustainability efforts.
Jessica Morgan and Hayley Isbill from the City of Sweetwater (Sweetwater, Tenn.) explain how they prepared their community for the 2017 Total Solar Eclipse and give useful tips and tricks for those who are preparing for the next eclipse coming in April 2024.
Meet Kavi, the first Indian American Girl of the Year doll and a (fictional) resident of 2023 Great American Main Street Award winner Metuchen, New Jersey!
From the confluence of the Ohio and Tennessee Rivers in Paducah, Kentucky, to the tasty cakes and sweet treats of Kendallville, Indiana, these Main Streets are the perfect places to show your love for all things local.
From social media scavenger hunts to downtown passports, the Main Street network has used countless innovative ways to encourage their communities to Shop Small®—and had plenty of fun doing it.
Staunton, VA is full of fascinating people, so when Greg Beam took over Staunton Downtown Development Association SDDA in 2019, he wanted to find a way to showcase them.
Learn about Friendly City Fortune, Downtown Harrisonburg Renaissance's largest annual fundraiser. It provides flexible revenue for a variety of projects including art installations, façade enhancements, and small business support services.
As a social impact funder, the Levitt Foundation partners with changemakers nationwide to create those destinations, leveraging the power of free, live music to amplify local pride, inject joy into underused public spaces, and foster more equitable, healthy and thriving communities.
We challenged our Main Streets to tell us their downtown’s strange sightings, haunted buildings, or other paranormal activities for a chance to be named a 2021 Great American Haunted Main Street.
Main Street America hosted our first-ever Instagram Stories Takeover, giving six Main Street organizations from around the Network direct access to our Instagram account.
Love Letters for Local is a new initiative that encourages community members to write letters of appreciation and support to small businesses as they persevere into the new year
Promotion positions the downtown or commercial district as the center
of the community and hub of economic activity, while creating a positive image
that showcases a community’s unique characteristics.
Too often, as we’re strolling our favorite Main Street, we pass empty or dark shop windows that make us want to hurry home a little bit faster. Imagine instead, a charming streetscape adorned with vibrant, lively window displays, showcasing retailers’ favorite products and seasonal gift ideas.
From authentic comfort food to farm-to-fork fresh and everything in between, these restaurants, bars, and cafes are key to the thriving social, business, and residential life in the historic commercial districts in Main Street Iowa communities.
Located in southeast Kansas, Independence (pop.8,799) is home to Fab Lab ICC, which is on track to be the world’s leading innovator in combining entrepreneurial mindset education with a fab lab maker space.
Last year, Main Street Selma created the Jeffrey the Ghost Project to honor the late Kathryn Tucker Windham, a celebrated author, folklorist, and Selma resident.
What if someone asked us for some quick marketing ideas that any Main Street town could use for more visibility, especially online? Here is what we’d say.
Oklahoma's Main Street Guymon Director Melyn Johnson found more than just an innovative way to engage nearby college students in Main Street activities.
Carbondale Main Street, established 1989, is located at a “sweet spot” for watching the total solar eclipse on Monday, August 21—it’s just a few miles north of the point of greatest duration within the path of totality
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
The Easton Main Street Initiative, established just a decade ago and serving the riverside city of Easton, Pennsylvania, decided it was time to give ourselves a pat on the back.