Join us for a summer webinar series revisiting some of the most popular sessions from the 2024 Main Street Now Conference. Experts from across the network will share their knowledge and practical information on a range of perennial Main Street topics.
How to Measure Your Downtown’s Impact
When: Thursday, July 11, at 12:00 p.m.-1:00 p.m. CDT
Speaker: Molly Alexander, Imagine the Possibilities (ITP) Consulting
How we measure success lays the foundation for our work, advocacy, and investment in downtown and Main Street communities. We often utilize measurements to prove we have created a return on investment, but these measurements can lack the human connection to our work and can place a hierarchy of decision-making that excludes community. In this webinar, you will learn how to measure and increase your downtown’s Return on Emotion ROE©, providing you with a new tool to increase the importance of people and community in your work. Register here >
Activate the First 16 Feet
When: Thursday, July 18, at 12:00 p.m.-1:00 p.m. CDT
Speakers: Ed Sharrer and Layne Ferguson, YARD & Company
People experience Main Street at a human scale, which can be measured in a three-dimensional First 16 Feet: 16 feet out from a building façade and 16 feet from the ground up. It is the most important determinant of safe and active street life, and is also often the most overlooked. This webinar will help you focus on the area where shared human experiences are most felt and learn small interventions to unlock the energy of the First 16 Feet in your district. Register here >
Live webinar presentations are available to anyone; registration is required. All webinars will be recorded and made available on-demand in the Knowledge Hub (member login required).