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Jackie Swihart presents during a Transformation Strategy workshop in North Vernon, Indiana. © Abby Huff
Transformation strategies are a powerful tool to help Main Streets identify, utilize, and promote their unique assets. Main Street America (MSA) works with Coordinating Programs to offer training that supports Main Streets as they identify an appropriate transformation strategy. Jackie Swihart spoke with Abby Huff at Indiana Main Street (IMS) about their recent experience utilizing our transformation strategies workshops.
Why did IMS decide to engage with MSA to support local Main Street programs in their strategy identification efforts?
With the introduction of the new Main Street Community Evaluation Standards that required our communities to have a transformation strategy, IMS wanted to make sure we set our organizations up for success. So, in 2022 and 2023, we contracted with MSA to lead transformation strategy workshops for all our nationally Accredited Main Street and those Indiana Accredited Main Street organizations that are looking to become nationally Accredited in the next couple of years.
What is a Transformation Strategy Identification Visit? How would you describe it in simple terms?
Over one-and-a-half days, district stakeholders and community members engaged in feedback that is focused on what the community currently likes about their Main Street district and where they want to see improvements. From that data, MSA and IMS work together to develop a strategy that is based on current strengths and wanted improvements. We present it to the organization and start the process of taking their current workplans and tweaking them to align with the transformation strategy.
What were some of the most significant challenges faced before, during, and after the visits, and how were they overcome?
Challenge #1 – Survey distribution to all sectors of the community prior to the visit.
Communities got creative with the different ways they distributed the survey. Some partnered with other organizations, like a conventions and visitors bureau or public library, to help get the word out through their social media channels. Main Street organizations printed QR codes on posters, bag fliers, and in other print materials. Some also used event stations so that individuals could take the survey on-site.
Challenge #2 – Getting individuals to stakeholder meetings, especially property owners and business owners.
Main Street organizations made personal asks to individuals, instead of just sending out generic emails. They also set up virtual options, so that even if the stakeholder couldn’t be there in-person, they could still attend.
Challenge #3 – Getting the board to “buy-in” to the strategy, and then begin to promote and use the strategy to the community.
MSA and IMS were available to provide assistance as participating Main Streets adjusted their current workplans. We also reminded them that even though we presented the strategy we recommended, they could tweak it to what best fit their organization, as long as they kept in mind the stakeholder feedback and market data.
Jackie Swihart presenting during a Transformation Strategies workshop in Huntington, Indiana. © Abby Huff
Can you share any impactful success stories or lessons learned from the visits that would be useful for other Coordinating Programs or local programs?
The biggest lesson we learned is to check-in with each community after the visit. Sometimes it may feel like we come in for one-and-a-half days, present this strategy, and leave them to figure it out on their own. We didn’t want these communities to feel this way. We offered multiple ways for them to contact us throughout the process and scheduled follow-up calls to check-in and see how things were progressing.
For local programs, we learned that they need to embrace their strategy. Change is hard, but communities that have gone all-in with their strategy have seen economic improvement in their downtowns.
How are you measuring the impact of the visits? What factor(s) contributed to how impactful the visit was?
IMS uses an organizational management software called Maestro, and within that system, we ask local programs to set measurable goals under their identified transformation strategy. Then, we can track their progress toward those goals. We also look at the other impacts, like whether the community is using the data we collected to promote their program, make their city ask, etc.
How did the partnership between IMS and MSA contribute to the success of the project?
By working with MSA, we were able to expand our Coordinating Program’s capacity. MSA took care of setting up the survey, collecting the information, collecting the market data, and pulling the presentation together. They led the workshop, which gave IMS an opportunity to listen and take notes. It was also beneficial to have MSA and IMS work together on gathering the data and taking in the information and creating a custom transformation strategy for the organization that tailors to their needs.
Are you interested in partnering with Main Street America to provide training and technical assistance in your community? Learn more about the different services we offer and how you can get involved >
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Alton, IL © Calle principal de Alton
En el punto de mira: Los mercados agrícolas como estrategia de transformación de las calles principales
Descubra cómo los Main Streets de California y Florida han utilizado los mercados agrícolas para transformar sus comunidades y alcanzar los objetivos de Main Street.
Steamboat Springs, CO © Danielle Zimmer Photography
Enfoque principal: Nueve años en Main Street - Lecciones y reflexiones
En la sesión plenaria inaugural de la Conferencia Main Street Now, celebrada en Richmond (Virginia), Patrice Frey compartió lecciones y reflexiones de sus últimos nueve años en Main Street.
Danville, VA © Asociación Downtown Danville
Despedida de Patrice Frey, Presidenta y Directora General de Main Street America
La Presidenta y Directora General saliente, Patrice Frey, concluye su mandato en Main Street America y pasa a desempeñar un nuevo cargo.
Enfoque principal: Anuncio de las comunidades designadas Main Street America 2022 y de las estadísticas de reinversión 2021
Main Street America felicita a nuestras 2022 comunidades designadas y explora el impacto del Movimiento Main Street.
Toccoa, GA © Steph Maley
El centro de atención: Reflexiones sobre la evolución de Main Street
Mary Means, fundadora del Main Street Movement, reflexiona sobre sus experiencias en Main Street Now 2022 y comparte consejos para los líderes locales.
Anuncio de los ganadores del Premio Great American Main Street 2022
Meet the winners of this award recognizing Main Street excellence.
Comunidad destacada: ¡Damos la bienvenida a Parramore a Orlando Main Streets!
Meet Parramore, a historically African-American community in Orlando, Florida.
Orlando, FL © Tyla Harrington
Comunidad en el punto de mira: Serie Mujeres Líderes - Cuarta semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Tercera semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Segunda semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
Comunidad en el punto de mira: Serie Mujeres Líderes - Primera semana
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs.
INVEST South/West Chicago cumple dos años
Main Street America's partners in Chicago celebrate two years of training and technical assistance in the city.
Chicago, IL © Main Street America
Primer plano: Serie "Mejor planificación comunitaria y desarrollo económico" con Ed McMahon
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
La comunidad en el punto de mira: El equipo de Main Street America vuelve a la carretera
After many zoom meetings, our road warriors are back visiting communities and providing technical assistance.
Washington, IA © Kathy La Plante
Resumen del año 2020: Carta a la Red
President and CEO Patrice Frey reflects on 2020 and the early events of 2021.
Programa de subvenciones HartBeat of Main Street: Primera ronda de subvenciones
These 67 recipients from across the country ranged from bakeries and boutiques to salons and museums, but they all shared a commitment to the program's goals of responding and adapting to the COVID-19 pandemic and helping to revitalize and strengthen older and historic downtown commercial districts.
Nueva investigación de Brookings y el National Main Street Center sobre el valor de las organizaciones de Main Street
The Brookings Bass Center for Transformative Placemaking released a new series of research briefs focused on the role that place governance organizations, like Main Street programs, play in revitalizing rural downtowns and promoting equitable rural economic and community development.
¡Enhorabuena a los galardonados con el MSARP 2020!
Meet the latest graduates of our certificate program for leaders in commercial district revitalization.
El centro de atención: Herramientas para gestionar el crecimiento en Main Street
Georgetown has developed a strong Downtown Master Plan that helps serve as a guide-point for planning efforts in downtown
Anuncio del galardonado con el Premio Mary Means al Liderazgo 2020
Meet Sharon Jablonski, the Director of Morganton Main Street in Morganton, North Carolina, and the first recipient of the Mary Means Leadership Award.
Anuncio de los ganadores del Premio Great American Main Street 2020
Congratulations to these Main Street programs for their fantastic work!
Comunidad destacada: Missouri Main Street Connection lidera la expedición comunitaria de Iowa
Missouri Main Street Connection (MMSC) had the opportunity to take Missouri Executive Directors and other community representatives on the Iowa Community Expedition
Distrito destacado: Pontiac, Michigan
In response, UrbanMain and Main Street Oakland County joined forces in March 2018 to assist Pontiac stakeholders in putting their downtown organization back on a positive track, making Pontiac the first community in Michigan to participate in the UrbanMain initiative.
Socios en la preservación 2018: Sitios ganadores de las calles principales
American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign.
Recapitulación del taller de transformación comunitaria de 2018
An essential component of the Main Street America Institute, the three-day in-person workshop gives participants hands-on tools to enact revitalization projects in their communities.
Un movimiento estatal para mejorar las calles principales de Virginia Occidental
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
La comunidad en el punto de mira: Main Street Hampton
Main Street Hampton hosted a Food and Friends Farm-to-Table dinner at the Rustic Brew during Main Street Iowa Restaurant Week.
Lo más destacado de la comunidad: Socios en la preservación 2018
From community gathering spaces to retail incubators, from small towns to big cities – this year’s projects and communities are a testament to the diversity of Main Streets across the country.
Comunidad destacada: Ames, Iowa
Downtown Ames hosted a festival for the 46th annual RAGBRAI race (The Register's Annual Great Bike Ride Across Iowa).
7 maneras de llevar tu calle principal a la pantalla
You don’t need to be a big-name district to make a video that goes viral; you just need to know what you’re doing.
Comcast Newsmakers: Revitalizar el centro de la ciudad
Matt Wagner, National Main Street Center's Vice President of Revitalization Programs, discusses competitive advantages, incrementalism and the power of the Main Street America network
Comunidad destacada: Main Street Homer, Luisiana
Main Street Homer (Homer, Louisiana) was awarded a $25,000 A Community Thrives social impact grant from Gannett/USA Today Network to create an arts center with affordable artist studios and classroom/event space.
Evolución, aceptación y cambio: El enfoque Main Street como catalizador de la revitalización
Nearly slated for demolition 30 years ago, downtown Cedar Falls has experienced an amazing transformation through its revitalization journey using the Main Street Approach.
El centro de Wytheville hunde sus raíces en Main Street
Since starting as Executive Director, Todd has helped the organization achieve Virginia Main Street Designation Status and national Accreditation.
Anuncio de los ganadores del premio Great American Main Street 2018
The National Main Street Center, Inc., announced Downtown Oregon City, Rock Springs Main Street/Urban Renewal Agency, and Howell Main Street as the 2018 Great American Main Street Award (GAMSA) winners during its annual conference in Kansas City, Missouri.
Calles principales en acción
We rolled out four new Main Street America videos highlighting the power of the Main Street movement, Main Street Approach, economic impact of Main Street, and the incredible volunteers that make Main Street's grassroots network so effective.
La comunidad en el punto de mira: Ridgefield Main Street
Ridgefield Main Street is an energetic, up-and-coming Washington Main Street program located just north of Vancouver, Washington.
¿Quieres hacer algo grande? Empieza por algo pequeño.
A series of small, incremental improvements, when taken together, provide momentum for long-term economic transformation and improved quality of life in a community.
Aplicación de Michigan Main Street Refresh: La renovación desde la perspectiva de nuestras comunidades
Here's a bit of background on each of the communities. Read on for the Refresh Implementation Q&A.
Anuncio de los ganadores del premio Great American Main Street 2017
The National Main Street Center, Inc. announced the 2017 Great American Main Street Award (GAMSA) during its annual conference in Pittsburgh, Pennsylvania.
La realidad de Main Street - Carta del Presidente
The National Main Street Center and the Brookings Institution have jointly authored a response to Mr. Hyman’s piece, The Reality of Main Street, that is featured on Brookings’ blog.
Implementación de Main Street Refresh de Michigan: Nuestro proceso y lecciones aprendidas hasta ahora
Michigan Main Street Center was the first Coordinating Program to implement the new Main Street approach on a large scale. In this article, they share their robust process and valuable lessons.
La realidad de Main Street
There is another way for smaller communities to compete in today’s economy and we believe a strong main street strategy is at the heart of it.
¿El mito de Main Street? Carta del Presidente
Letter from past MSA President, Patrice Frey
Lo más bajo en el centro de LaBelle
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Planificación estratégica a través de estrategias de transformación - Saline, Michigan
Back in October 2015, we introduced the three key components of the refreshed Main Street Approach: inputs, outputs and Community Transformation Strategies.
Revitalización y transformación de las calles principales
For a lucky few downtowns, greatness may happen effortlessly with a strong sense of place that seems to develop organically and simply sustain itself. For most places, success doesn’t happen by chance.
Revise los activos exclusivos de su comunidad: Conectar el desarrollo económico basado en los activos con las estrategias de transformación de la comunidad
This need for change results from the heavy emphasis on three components of the refreshed Main Street Approach.
Los ganadores del premio Great American Main Street de 2016
The 2016 winners are a diverse group in geography and character, but together demonstrate the broad applicability of the Main Street Approach:
Radio Main Street Nation
El primer programa oficial bajo la bandera de Main Street Nation se emitió en junio de 2015 en WJR-760 AM Detroit.
El camino hacia el futuro
El valor económico de la conservación histórica en Main Street.
Actualizar los sitios de proyectos de demostración: Laboratorios de aprendizaje para el enfoque Main Street actualizado
Una serie de proyectos de demostración que brindan la oportunidad de probar nuevas estrategias sobre el terreno, aprender de los profesionales y perfeccionar el planteamiento.
Por qué los planes de retención y expansión empresarial son importantes para los centros urbanos
Un plan de retención y expansión empresarial, aplicado correctamente, no sólo ayuda a mantener abiertas las empresas, sino que posiblemente incluso les ayude a expandirse.
Wisconsin Main Street: 27 años de gente, lugares y progreso
Aunque en los últimos 27 años se han invertido más de 1.200 millones de dólares de fondos públicos y privados en las comunidades Main Street de Wisconsin, lo que realmente las hace especiales son las personas y los lugares que han participado en ellas.
Recorrido artístico pop-up
Los escaparates vacíos de Main Street Bartow se convierten en galerías de arte emergentes para fomentar el desarrollo económico.
Un paseo por la calle principal de Rehoboth Beach
A pesar de ser una "ciudad de playa", Rehoboth Beach está abierta los 365 días del año, lo que supone el reto único de atender tanto a residentes de todo el año como a turistas de distintas edades, intereses y niveles económicos.
Independientes nos mantenemos hace de las calles principales una prioridad
En comunidades de todo el país, propietarios de negocios trabajadores y defensores de la compra local se unen para fomentar un esfuerzo organizado por reinventar y revitalizar las calles principales y los distritos céntricos.
Anuncio de los ganadores del premio Great American Main Street 2015
El National Main Street Center se complace en anunciar que Cape Girardeau, Mo., Montclair Center, N.J., y Rawlins, Wyo. fueron seleccionados como los ganadores del 2015 Great American Main Street Award® (GAMSA).
